2011 Internet Trends: The Rise of Mobile Technology
How Mobile Phones are Changing the Internet
Once there were big computers that take forever to start up and load a single program. Then came smaller computers and faster loading times. Mobile phones became available for public use in 1983, with bulky handheld models from Motorola like the DynaTAC 800X. Nokia came and gave some healthy competition, first with its Nokia 1011. Only when Nokia brought its 3210 model did it gain the lion’s share in the market. Sony Ericsson, BlackBerry, HTC and other cell phone manufacturers followed until Apple Industries unveiled the iPhone and dazzled millions of people with its sleek design and touch-screen capabilities.
Today, mobile phone producers try to one up each other with smartphones. Apple’s strives to keep its apps secure and keeps heavy watch on Android’s development. Samsung has entered the smartphone wars and joined Apple, Nokia, HTC, BlackBerry and Sony. They now oppose each other and continue to entice the general public with their long list of features, price and technology.
Mary Meeker attributes the success of various companies due to the patronage of several million mobile phone users. This is because more and more cell phones nowadays enable users to surf the Internet. Mobile Internet technology is now rapidly gaining headway against the usage of AM radios, televisions and computer Internet in marketing businesses.
But why are smartphones so popular? One reason is its many-functions-in-one-device specialty. If you have a fully working smartphone, you can call and send messages, take pictures, play music, watch a movie, surf the Internet, send email and log into social networking sites. Another basis for its fame is its size and portability. It’s handy and you can carry it anywhere. It’s like holding a super communication device on your hand without the hassle of carting it around in a bulky bag or a car. People who use such phones want to be connected to the Internet as much as 24 hours a day, seven days a week. Thus, 3G wireless networks were invented.
Although U.S.A. still holds the record for being number 1 in mobile 3G subscription, Japan quickly follows with South Korea a far third. More than 900 million people are on 3G connections on their phones, with the numbers increasing every year because with mobile technology, there’s no way but up. It’s rapidly converting followers from the print and audio media due to its wider local, nationwide and overseas reach. The demand for cell phones has caused a large number of businesses to progressively go for mobile ad campaigns and smartphone ad impressions every year in all six continents.
These advertising needs are facilitated by the intensity and focus of several U.S.A.-based companies that strive to provide quality connections for products and services that people are coming to need. Apple, Google and Amazon.com, to name a few, are bringing people closer to vendors who provide commodities necessary to our personal well-being and businesses from electronic gadgets, industrial supplies and more.
Don’t have a mobile ad for your business yet? Consider the benefits of optimizing your online pages for mobile phones and smartphones. Mobile phone users are increasing daily; take advantage of the growing demand and expose your well thought-out ad to a large number of people. You’ll have a chance to generate more calls and make your business popular among mobile phone users.
References:
Information from this article is taken from Mary Meeker’s “Internet Trends,” a speech which she gave in Web 2.0 Summit 2011