You’re looking at the email campaign analytics one day, and notice that your subscribers are barely interested on what you’re sending them. Only a small number of clicks registered, with not much traffic coming to your blog or website. Some subscribers choose not to receive emails anymore and new members are not forthcoming. It’s time…
How Personal and Public Opinions Shape Businesses When a person’s satisfied or unhappy about a business, they tell their family, friends, and acquaintances about their experience. In fact, negative opinion is voiced more often than positive experiences. People are compelled to warn others about their unfortunate encounters with a certain establishment or service. This makes…
What to Do with Videos that Don’t Go Viral It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and shooting the video, editing it, and crossing our fingers for luck as we upload it on YouTube.…
What to Do to Make Email Marketing Effective for Your Business Email marketing is the second most effective advertising technique in improving search results, next to search engine optimization. Easy and inexpensive, this method is effective for your online marketing needs when you do it properly. You can engage customers with something as simple as…
How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the shelves with discount tags. Browsing on the web using your computer, smartphone or tablet at your own time and pace is definitely more…
How to Make a Good Impression with Your Website Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But…
Enabling Subscriptions to Make Social Media Personal for Followers When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your product and earn more profit. Connections are far more essential, as people are trusted more when they engage with their Facebook friends.…
How to Use Coupons to Win New Customers Discounts and deals have the ability to make customers stop and stare at the signs. The idea of getting a good bargain off high-quality merchandise in exchange for a small amount of cash is widely appealing. Make your visitors stop by your website and social networking page…
Ways for Both Participants can Join Forces and Work Together Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this…
How Using StumbleUpon can Bring New Life to Your Marketing Campaign StumbleUpon is a content discovery website that allows users to ‘stumble upon’ content they haven’t seen before. When users click the StumbleUpon icon, they are directed to pages which the website calculates they’ll like. The website bases its assumption on the algorithm generated from…