Calling All Campaigners
How to Encourage Engagement on Your Social Networking Pages
Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for special offers. Actual communication and brand loyalty only occur if customers see dedication to provide the highest quality service companies can offer.
Discounts are quite useful in making your followers scramble to visit your page. This can have an adverse effect, however, because there are some people who just want to get the price markdowns. They want to get the deal before it expires or runs out. They’re more concerned that they’ll be saving more than getting the actual product. Turn this situation around with video testimonials from customers who want the discount because they really want the product you’re offering. This will convince other followers of your product’s worth because videos are more convincing than written testimonials with names.
Enticing customer engagement on your social media page content can be a bit difficult. Persuade them to view your posts and share what’s on your page. A well-written article without a catchy title won’t be read as much as an article with an attention-grabbing heading. Compose titles that evoke laughter, curiosity or shock. This almost always guarantees that your content will be read to find out what’s so special about the topic.
Conduct a regular “Customer Appreciation Day.” Celebrate the establishment of your store or company milestone with a social gathering with customers who want to join in the fun. Post the pictures of your social activities on your social media page. Show the staff mingling with customers. This makes other followers who were not able to join to be excited about the next party. This markets your business well and demonstrates that you’re a sociable entrepreneur who cares for customers.
You can also show customer appreciation with a week-long sale, for example. Why not offer a 15-25% discount for all items? Sandwich highly sought-after items between clearance items. This will not only promote your new products but also help you cart off the languishing items on your inventory.
Helping your customers resolve their concerns about your merchandise is another way you can show how much you appreciate them. Assist them in sorting out their problems from product mismatch to replacement. Can’t appease the customer? Give them a refund with your sincere apologies. This will go a long way in appeasing their irritation and make them remember you in a more pleasing light.
Allow your followers to post their questions on your page. Handle each one in a careful and diplomatic manner because each post can be viewed by other followers. Once you’re able to solve the problem, they will see how good and helpful you are.
Make it a commitment to engage your followers on your social media page. This will cultivate closer relationships with your customers and open the doors for new followers. Start being engaging today.
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