The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often. 1. Mix Stock and Flow Content According to Noah Brier of Percolate, one key to a sticky blog is having a balance between “stock” and “flow” content. “Stock” content is the bedrock of a…
Start to measure social media networks together and separately. Every social media network has its own set of strengths. For example, you may find that Twitter drives the most site traffic, Facebook generates the most leads, and LinkedIn generates less but more qualified leads. Yes, you should absolutely analyze your social media strategy as an…
1. It can increase customer conversion. Around 35% of consumers want to look at businesses facebook, twitter and LinkedIn profiles before buying any product or service. Of those, a massive 70% said they wouldn’t deal with a new company if they didn’t have a social media presence. 2. It helps customer retention. It is well…
1. Put customers at the center of every decision. 2. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” 3. Return to core messaging. Clearly define your brand and educate your employees as they are your brand. 4. Be more open as a company. Readily admit mistakes and…