Getting the Word Out on Your Mobile App
How to Make Business Apps Popular for Mobile Users
A brilliantly developed app, no matter how useful, cannot catch notice and admiration if it’s not properly advertised. Let it be known to the general public that you have this wonderful app available for downloading from Apple App Store and Google Play. Launch an aggressive marketing campaign to make people curious about the app you’ll be releasing. Your marketing goal is to spark enough interest to make people ask you more about your app’s features. If you fail to impress with your campaigns, your app sales will not fare much better.
How do you market your apps? Here are steps you can make to make your app the talk of the town:
Market months ahead before your app’s release date.
Find out where your target customers hang out online. Get their attention with well-made pictures, videos and other marketing content. Go to forums related to your particular industry and get the word out that you have an app set for release on a later date. People excited over the app are potential customers who can further spread the news about your upcoming app.
Ask for reviews from app review sites and experts.
A week before you make your app public, turn to trusted review sites to appraise the function, design and ease of use. If you get negative reviews, delay the release of your app and work on improving the kinks. Positive reviews can be used in your press releases to make your app more attractive to your social media communities. Interest will rise up and make your app release trend like a popular Twitter topic.
Use the most popular app development platforms.
Popular app development programs are sought-after because these help market many apps. They partner with many review sites and podcasts to publish apps across multiple marketplaces. This exposes your app to a large number of people looking for great apps to download on their mobile phones. One well-liked app development platform is Corona by Ansca Mobile. Collaborate with them to build up your app.
Petition support from online groups and communities.
If you’re an active member in various social groups on the web, garner support for your app. This will effectively launch word-of-mouth campaigns that will get the news out about your app. Loyal group members will spread recommendations on your app and help you reach out to people who might get interested with your campaigns.
Leave a widget on your website for collecting email addresses of interested subscribers.
Direct your marketing campaigns on social media networks and other sites to your website. Once they click on your app release advertisement, make a pop-out box appear asking for the reader’s email address. Be sure to explain that you’ll be informing them of any updates regarding your app. When sending email, be careful not to include content that could be taken as spam and add assurance that you won’t sell the email addresses to third-party sites.
Make your app available all over the world.
Don’t just limit your app to a specific country. If you restrict your app to a smaller group of people, you might not get enough return on your investment. Widen your reach to get more potential customers. Make it more attractive to people from other countries by allowing the use of their native language in the app. This will endear them to using your app and promoting it to everyone they know.
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