How Do You Dominate Facebook, Twitter and YouTube?

Ways to Fully Utilize the Potential of the Three Biggest Social Sites

Let’s look at the statistics first. Facebook has more than 900 million users listed now, Twitter with 150 million active accounts and YouTube with over 92 billion page views each month. Mind-boggling facts aside, we are now weighed down with doubts on whether we can attract even just a small percentage of people from these three social media giants.

There is no need to hesitate, however. According to Mike Lewis, we can attract a large number of customers if we think of and follow the right strategy to break into the market. Here are his pieces of advice on how we should go about getting the attention of the online community:

1. Make your business page attractive and catchy.

Plain colors and designs fail to achieve interest from people. It’s one thing to be simple and minimalist, and another thing to be overly basic and boring. Spice things up in your page with a visually appealing color scheme and font or a riveting image. For example, you’re a contractor wanting to increase traffic to your page. Why not hire a professional photographer to take nice pictures of your work? Make your website, Facebook page or Twitter account great to look upon. One way to know if you succeed is asking customers to comment on the new design. If you get a resounding yes, then you’re on the right track.

2. Captivating and conversational content is one of the keys.

If all you have is beautiful fluff without great content to back it up, you won’t be able to get regular page views. Make visitors become fans of your page with “funny, emotional, controversial or emphatic posts,” Lewis said. Once you’re able to connect with them, you can start interspersing your posts with informative entries about your business. Add marketing copies about your products and services from time to time. Strengthen up your brand with some quirky posts like singing kittens and humorous videos. This way, you can bond more with your fans.

3. Think like a customer to increase sales leads.

Traditional sales approach people to persuade them to avail products and services. Successful leads are achieved on the opposite, since people respond more to advertising that empathizes to their needs. What you need to do is to think how your services can benefit customers. Once you manage to illustrate how customers can gain from your products, they’re more likely to respond to your sales pitch. Monitor customer feedback, reply warmly to any criticism, answer inquiries and post happy testimonials. This way, you’ll connect more and build relationships with your customers.

4. Seek out and connect with influencers.

Look for known influencers with a large social pull. They have power over word-of-mouth marketing, in which they can offer advice to their followers about which product works best for a particular concern or problem. They are effective endorsers because people trust their word, knowledge and expertise. Once you’ve managed to persuade influencers of your product’s quality and usefulness, interest from their fans would soon follow.

5. Apply data gathered from analytics.

Measure your growth with analytics. There are different types of free analytics, which you can use to measure the traffic generated in your website or business page. With this software, you can pinpoint the strengths and weakness of your page and make changes to further improve the look and content. This will also help you optimize the return on your efforts and see whether your revisions have effectively achieved the results you seek.