Lights, Camera and Videos!
How to Make Videos Popular Among Your Target Audience
A video with a story that engages the viewers’ interest retains more attention. Stories that intrigue, shock, amuse or horrify stick more to the memory than videos with bland beginnings and dramatic endings. This is because the first 10 to 15 seconds are most vital to make your viewers stay tuned. Loading time can make the Internet connection slower, and viewers will close the tab if you don’t manage to make them curious enough to watch the whole clip.
How do we start videos with a bang? First thing to do is to deliver a catchy first sentence, whether it’s about the beauty of the virgin forests in the Himalayas or the rising trends of climate change. Make sure your message doesn’t run to 2 to 3 minutes. Anything longer than that can make viewers fidget and lose attention in what you’re trying to convey. If you’re using music, make sure that it matches your message. Improperly chosen background music can jar the attention and make viewers confused.
It also helps to keep the videos personal and conversational. Speaking to your audience as if they’re with you make them feel closer and more connected to you. Make it as short as 90 seconds and keep your viewers engaged with snappy and appealing monologue. Use examples that they can apply in real life. This would make them more connected to you and persuade them to share your video to their friends. Ask them to leave comments or post video replies. If you’re successful, this will start a trend of a series of videos in reaction to your query.
Read through your viewers’ comments. Chances are they will say exactly what they want to watch. For example, you made a video about flower shops, and one viewer commented that she’d like to watch something about the local flower farms in a specific area. This would help you create videos that would encourage closer customer attention and more feedback. Responding to their video replies with another video can also spur further customer engagement and make your videos go viral.
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