Make the Most of Your Tweets: Twitter Tips for the Tweeting Entrepreneur
How to Tweet, be Seen and be Followed by Thousands
You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet?
Weekends, by far, are the best days. Log onto Twitter and tweet your campaigns, especially on Saturdays when there’s 17% more engagement compared to other days of the week. People cannot browse as much as they want on weekdays because of work, school and other activities. Come Saturday, and they’ll turn on the computer and surf the net to their hearts’ content.
Wednesdays and Thursdays bring the lowest rate of engagement for Twitter campaigns. It might be because these are, in fact, the busiest days. Mondays have higher engagement rates as people are just getting started on the week’s activities. The busy buzz trend on Wednesdays will continue on Thursdays. The fourth day of the week is especially hectic because people want to finish as much work as possible so they can log out in time on Fridays. Traffic begins to pick up on Fridays because people are excited over the start of the weekend.
By the time you wake up, how long does it wake for you to log on the Internet? Studies show that 8 am to 7 pm is the best time range to post your tweet, regardless of what day you do so. A 30% engagement rate waits for brands who post marketing tweets at these times. Why is this so?
People nowadays, especially teenagers, spend most of the weekend logged on social networks. They have greater chances to see your tweet, be curious about your merchandise, look at your website then share the content to their set of friends. When 7 pm rolls around, it’s time to turn off the computer and enjoy the night life or be comfortable at home.
Keep your tweet short and sweet, then add a shortened link at the end. Research says that tweets with less than 100 characters get more attention. This is because the average attention span is as short as NINE seconds, according to BBC. So, save space and trim your tweets to only 99 characters or less.
Use Twitter character count wisely, and you still might have some space left over for a hashtag or two. According to Wikipedia, a hashtag is “a tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign.” [sic]
The short of it is a #hashtag is equivalent to a tag in blogging sites. It serves to allow users to see what posts are associated with a certain word or phrase. Some 2011 popular hashtags are #Superbowl, #Jan25 (Egypt’s revolution), #threewordstoliveby and #idontunderstandwhy.
Businesses can take advantage of hashtags to monitor the popularity of a certain keyword. It can also be used to track conversations and keep up with what people are saying online. Be careful not to overuse it, though. There’s a 17% decrease in engagement when you use three or more hashtags. Better to use only one or two hashtags to enjoy 21% engagement.
Need to retweet? Increase your chances by including ‘Retweet’ or ‘RT’ in your post. Fanatic followers will follow this call to action and click ‘retweet.’ This would help make your tweets to go viral and get the customer engagement you need.
But make sure to…
Users, especially those using Twitter for the first time, sometimes get confused over RT. “What is RT?” they ask. “Retell? Retort?? Reticule???” This would decrease the chances that your post will be spread. Spell out ‘Retweet’ to ensure this won’t happen.
Listed above are the tips for efficient and timely tweeting. Log onto Twitter now and post your messages! Happy tweeting!
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