Outbrain: An Alternative Way to Market Your Content
Fishing for Customers? Try Outbrain, One of the Leading Consumer Web Sources
You have great content published on your blog. You spent hours writing articles, fine-tuning each one until every word sounds right and fun to read. All your customers have been tapped to follow your blog for updates. They sometimes post comments, yes, but you want more engagement. Moreover, you want your blog to be more visible on the web. How do you go about marketing it? Word of mouth and social networking efforts can only get so far in spreading the word about your articles.
Try Outbrain, a content discovery platform that pushes articles from blog owners on a variety of popular websites like The Telegraph, Mashable, Slate and many more. This company helps web publishers and blog writers increase traffic and generate revenue from their content. Examples content they provide are:
Many blog owners try Outbrain’s services for themselves. They coordinate with this company to distribute their content to readers who might be interested in viewing such articles. Outbrain strives to be like a search engine helping readers find the most relevant content on a personal basis. All viewers are weighed as unique individuals with distinctive content preferences.
Links fail to catch interest if everyone sees the same choices in articles. This only receives clicks from a small number of people. This makes constant ‘Related Link’ choices ineffective in fetching a large amount of traffic to blogs and websites. Using this strategy makes it look like you’re counting on hitting only a small number of targets while expecting to miss many. Outbrain seeks to improve this by providing more interesting related articles. As every person likes different types of content, Outbrain continues to develop its algorithms to provide more personalized choices for each reader.
Bloggers and website publishers can further market their articles through Outbrain’s assistance. Outbrain can offer your content as a ‘related link’ users can share to other users who might find it appealing to read. This program will lead viewers to your content, which they might not find independently. These results to higher pageviews and more traffic on your blog. Turn on sponsored recommendations from Outbrain, and you’ll get great content for your site from external resources. This displays varied content to your readers that will attract them to read your articles more.
How does Outbrain work?
Outbrain offers marketing solutions that draw readers from one piece of content to reading your articles. This helps bloggers achieve a highly engaged audience and higher pageviews. As a result, more time is spent on your site and lower bounce rates (percentage of visitors who enter and leave the site than view other pages on it).
Sign up with Outbrain today and get the chance to have your content earn more than 4 billion pageviews across more than 70,000 publisher sites. You can choose the pieces you want to submit, as well as assign the cost-per-click (amount you’ll pay each time someone clicks a link on your content) and daily budget. Increase the visibility of your articles and get more engaged readers with Outbrain!
References: