Plotting the Way to the American Teen’s Heart
Online and Mobile Marketing Tips for Teen-Targeted Businesses
The teens will soon become the future buyers. How do they behave online? Are they any different from the usual Internet user who’s more active on weekends?
For American teens, it is important to remain connected almost 24 hours a day, 7 days a week. According to AWeber Communications, teenagers feel that they would be communication-handicapped without cellphones and Internet connection.
This is because American teenagers nowadays are much influenced by technology. They have rich online lives in the social networks they belong to. They call and send text messages more often than other age demographics. They’re also not much used to living without a mobile phone within reach and a computer with Internet connection in their vicinity. Existing without these two commodities makes for a very dull life, indeed.
This creates a need for businesses to step up their campaigns to be more visible in the Internet. Mobile technology is also rapidly developing to make web browsing convenient for smartphone users. Teenagers love to surf web pages on their phones; it makes sense for you as an entrepreneur to invest on a mobile website or app.
The Internet is so pervasive in the life of a normal American teenager. They’re connected to the online world from the time they wake up before they go to sleep. There’s…
- email to check – time to start some email campaigns)
- people to text or call during the commute – SMS campaigns, anyone?
- zone out the teacher and check social networking account in class – set campaigns around the 8 am to 7 pm mark
- Getting home after school? Time for YouTube surfing. – create a video to engage those online tweens
- Going on a date? Update your friends on every word said with your phone. – Restaurant businesses, take notice! Put your bistro on Google Maps.
- Skype chats before going to bed – it’s time to ask Skype if ads are allowed during chats.
Facebook, of course, is no stranger to the American teen. Surprisingly, it’s email that’s grabbling with the almighty FB for attention. It’s a neck-and-neck race between these two. This points out the need for more email marketing. Take note, though, of the best practices in email advertising campaigns. Follow the rules so your messages will not considered spam.
Reach out to the teens in the house with an aggressive Facebook campaign. This social network, so far, is the most popular hub for teenagers next to YouTube, according to Huffington Post. Start brainstorming with the staff on how to get teens on board your store to buy your merchandise!
Confused yet on what tools to use for your social media marketing campaigns? Here are the popular online hubs of the American teen:
Start communicating with teens online. Cultivate relationships with them now to earn lifelong customers for the future. Conduct your advertising campaigns to the teenage market now!
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