Managing Your Business Online Presence in One of the Largest Review Sites Yelp is an online database of business reviews written by customers for other people who might be interested in going to a local store. This website helps people find good places to shop, eat, drink or loosen up after a whole day’s work.…
How Positive Reviews can Boost a Restaurant’s Reputation by 19% According to a study conducted by the University of California Berkeley, a slight half-star improvement in ratings can pull up a restaurant’s ratings by 19%. This statement definitely has merit. People on the go looking for new restaurants to dine in search the Internet using…
Businesses get more revenue when they have fans… or what is commonly known as loyal customers. Loyal customers are the most important assets of a company. They are the most passionate advocates and promoters of your brand. Ask them why they are your fans and they’ll likely answer: (1) they like your products; (2) they…
Protect Your Online Reputation from the Effects of Negative Reviews Finding a negative review of your business can be distressing. The reflex reaction is to ignore the review and move on. This is a mistake that will backfire once you search your business and seepages dedicated to results that show reviews like these: Don’t trust…
How online reviews, whether good or bad, make customers sit up and notice Customers use reviews to help them find a business where they can find good-quality merchandise and fine service. They scour review sites like Yelp! and Angie’s List for establishments with many positive reviews. Once they find one with a long list of…
How reviews can entice customers to spend their hard-earned money on your products and services You’re browsing the Net for restaurants to dine in with your date. As you look at the websites of several well-known dining establishments, you’re more confused than ever which to choose. All of them have a tasty-sounding menu with pictures…
How to turn your complaining customers to loyal customers for life When we see a customer’s thunderous expression and aggressive stance, we turn our heads from left to right looking for a way out. Since dealing with complaints can be stressful, some businesspersons avoid answering a complaint and hoping it will go away. That approach,…
How improving and maintaining good customer relationships gain you more profit Selling has always been interactive, even before social media was invented and became popular. Retailers and businesspersons rely on high-quality products and professional service to get more customers. People go into your store, ask about your products and if they find them satisfactory, they…