Businesses get more revenue when they have fans… or what is commonly known as loyal customers. Loyal customers are the most important assets of a company. They are the most passionate advocates and promoters of your brand. Ask them why they are your fans and they’ll likely answer: (1) they like your products; (2) they…
Protect Your Online Reputation from the Effects of Negative Reviews Finding a negative review of your business can be distressing. The reflex reaction is to ignore the review and move on. This is a mistake that will backfire once you search your business and seepages dedicated to results that show reviews like these: Don’t trust…
How to Increase Visibility when Customers Need You It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time to effectively accomplish any task. But, aren’t customers the most important aspect of any business? Without them, there would be…
Gary Vaynerchuk’s Take on Customer Service in the Time of Social Media Social media, according to Gary Vaynerchuk, needs a long-term commitment, not a one-night stand with immediate gratification. When entrepreneurs go into social marketing, they should not expect huge returns on investment as soon as they first create their Facebook, Twitter or Google+ company…
Attract Your Target Customers for Customer Engagement Writing great content is worthless if there’s nobody reading it. Make sure your content reaches your target audience with the help of social media. Before you do that, though, you must study which social network to join. You should determine what group of people you need to engage.…
How Online Customer Service is Good for Your Business You’ve successfully created social media pages and attracted a lot of followers. One day, you signed in and saw some inquiries from a customer about a faulty product. As you do not know what to do, you ignored the questions and turned to the contact center…
How to Earn Loyal Customers with Small Gestures One cheery hello, a welcoming smile or a helping hand can strike quite a good impression and leave customers feel well cared. These days, businesses seems to be run on a fast pace. Entrepreneurs are more concerned with quicker waiting times and damage control in times of…
How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service Games, especially those with high-quality designs and graphics, have such an…
How to turn your complaining customers to loyal customers for life When we see a customer’s thunderous expression and aggressive stance, we turn our heads from left to right looking for a way out. Since dealing with complaints can be stressful, some businesspersons avoid answering a complaint and hoping it will go away. That approach,…
Other than sales, what other benefits can we get if we subscribe to social networking? For businesses, social media is used to connect to potential customers and persuade them to be part of your client base. It is about letting your target audience know you’re in the business, and you going to meet their needs…