The Science of Social Timing
Proper timing makes your posts more visible to a larger number of viewers.
You’ve just joined the commercial bandwagon and created an account to start establishing your web presence. You have articles to upload and would like to bring them out to as wide an audience as possible but not really knowing when to do this exactly. Aside from focusing on writing captivating and conversational content, pay attention to the time when you post your informational and marketing posts. If you fail to bring out posts in times of high traffic, customers will not immediately notice you have something new for them to read. Consider the wisdom of clocking your posts with these tips:
Be mindful of the time zone.
According to Dan Zarrella’s research, more people post in the Eastern and Central Standard Times at 48% and 33% respectively. The Pacific region lists only 14% with 4% from Mountain Standard Time to 1% in Alaska and Hawaii. This is due to the higher number of people residing in the East Coast. So, if you’re planning to send out a status or tweet, schedule your post to come out at EST to get more people to read your writings.
Benefit from lunch breaks.
Ever sneaked some browsing at work during lunch time? If so, you’re not alone. Most employees indulge in their social networking habit around 11 am – 1 pm. Go online around these hours to blast out blog updates and comment on the latest and hottest topics circulating in the Internet. Make your followers remain glued to your feed with short and engaging content fresh from the online press.
Do some overtime and work on weekends as well.
Since people cannot concentrate on work while updating status on Facebook, they wait for 6 pm on weekdays and lounge in front of the computer at noon on weekends. Update your blogs and networking sites by these hours accordingly, and you’ll get more popular for it. Followers love more those who update regularly than those who only do so once in a while, so make sure you’re not neglecting your online hubs!
Combine creative content with swift statuses and timely tweets.
If you churn out posts with lackluster content, then people will start ignoring your updates. Remember that it’s not just about the timing, but also about your write-ups. Followers anticipate hearing from you. Continue to capture their interest with finely written pieces they can share with their friends. Time your posts in hours when they’re most available, and you’ll have readers waiting to hear the latest from you.