When in Doubt, Use Colors
Colors can make a store or website look more lively and attractive. If you have an overly plain website that does not suit your business, then consider reinventing the colors.
Colors are useful in every marketing endeavor. Ever since we were babies and little tots toddling around, we have always been fascinated with the reds, blues, yellows and other hues around us. Life would indeed be boring without color, because it essentially conveys life, from the lightest to the darkest of shades.
The same is true when it comes to website design. Visual appearance is hugely important. If the sense of sight is not stimulated, the viewer will more likely become uninterested and look for some other business to contact. Colors are also vital when it comes to branding. Without them, brand recognition and recall will be hard to come up with. In addition, if the colors you used for your brand don’t mix well, customers will soon forget it or get irritated with it.
According to a Kissmetrics study, color can affect marketing. Customers rank visual appearance as the most important quality to determine whether a product should be bought or not. This is efficiently demonstrated on Pinterest, the social network that immediately became popular due to its visual interface. In fact, many people examine the overall look of a product before buying it. They check for unusual lumps, scratches, fading color and other flaws. If they see one defect, they put it down and look at another piece or bring the product to a sales representative.
Paying attention to how your ecommerce website ranks in overall appearance is important. Make sure the colors complement because mismatched shades can turn off customers. Pleasing colors encourage website visitors to browse more products. The way your products are presented can intrigue them and make them reach for their wallet or credit information. Make sure your products are tastefully displayed. Show them to their best advantage. Take examples from successful ecommerce stores and see how they display their goods:
In the top two pictures, we can see that the clothing retail entrepreneur used actual people to wear the garments instead of mannequins. Employing models to wear your products makes visitors visualize how they would look wearing the clothes. Colors are used to make the garments stand out. At the top-left image, the model is made to stand in front of green foliage. This brought out the pink, orange and violet colors in her dress. A filter is used on the second picture to blur the background and emphasize the model’s clothing. The bright yellow and blue stood out, including her ring, the bag and the hat. This demonstrates the fine use of colors to attract attention.
Even plain accessories can be made extraordinary, especially when they’re shown well. On the lower left image, the black necklace was set against a rough-hewn wooden surface. This photograph evokes simple charm, which makes it especially striking for viewers. The middle photograph with the suitcases used complementary colors and fine arrangement to stand out. This increased the visual appeal of the bags, which would have been diminished if the entrepreneur showed them off piece by piece. Even the bread looks good. It looked more yellow as it lay there on the white background. The loaves look soft and firm enough that viewers want to pluck a slice out of the picture.
Color is important in creating a good impression. Proper use of color makes a brand especially memorable. There has to be consistency as well, to ensure that the customers remember that your logo represents your company. This is demonstrated in Coca-Cola’s use of bright red and white, Yellow Cab’s yellow and black, and Home Depot’s orange and white.
It will be difficult to promote a brand if color is improperly used. People will constantly ask, “What is that brand again?” This makes it important for businesses to immediately use colors that would form their logo. Color psychology must be considered to ensure that the right impression is made on your customers. Here’s how the North American market is affected by the following colors:
Let’s apply these color interpretations to the logos above. Take Starbucks, for example. Green is such a restful color that makes people loosen and lighten up. This color is used to imbue the coffee shop with a relaxing atmosphere and make people stop for a while and unwind. So, when you’re thinking of colors to use for your own brand or logo, think of your goal. What is it that you want customers to think or feel when they go to your store? Do you want them active or relaxed? Realistic or dreamy? A careful choice of colors can help you convey what image you want your customers to see and make them feel the atmosphere you want to assume.
Thinking of what colors to use for the regular price and discount tags on your website and store location? Here’s how to decide:
Red and orange implies urgency, with royal blue and black conveying luxury. Entice impulse buyers to open their wallets. Display them with these colors dominating the background. Navy blue inspires trust, which makes it a popular color for banks. Want shoppers to relax their hold on their cash? Use green backgrounds and accents on the decoration. Clothing stores for women use pale colors and pinks to evoke a dreamy atmosphere that drives women to remember dress-up games when they were children. This puts many women in a shopping mood.
Make sure to use the right colors to evoke the reactions you need from your customers. Proper use of colors will make your store especially attractive for your target market. So before you renovate and decorate, think what colors to use for website design and store layout first.
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