Category Archives: Viral video

Old Spice by the Numbers – Case Study

Here is a followup on the Old Spice viral ad that took the internet by viral storm.

Now you can look at this fun and engaging case study that brings to light a lot of great facts. It also gives you a behind the scene look at the team working the response campaign that pushed the Youtube views to over 20 million in one week. The bottom line figures are staggering and I bet there are a bunch of ad agencies, bean counters and other cosmetic brands that are just blown away by these numbers.

When a Commercial Becomes Entertainment

I would be great to get more ads that looked like this. The big brands have the budgets all they need is the guts to let people create concepts movies that feature there product but also entertain the audience. Here are 5 examples of the commercial as cinematic art.
BMW and the Action Thriller – 9 Minutes 30 seconds long

Hovis Bread and a Historical Autobiography of England – 2 Minutes 3 seconds long

Coke Japan and Blade-Runner style – 1 Minute long

Interesting side note to this last commercial. I was working for the ad agency that made this piece and got to work with the guys that sold these amazing ad concepts to Coke’s head office in Atlanta. I think the budget was around $800,000 for this one.

Driving Distribution Through Knowledge and Entertainment

Well worth watching even on a busy day.

This is a one of many wonderful animations that use a relatively complex and dry speech relating to advanced economics and consequence. By using hand drown caricature style animation you get entertainment, focus on key points, expanded understanding and because it’s on a social media platform you can redistribute the information. It is a classic example of driving distribution through knowledge and entertainment.

Who are the people who created this wonderful animation (and many more)?

For over 250 years the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has been a cradle of enlightenment thinking and a force for social progress. Our approach is multi-disciplinary, politically independent and combines cutting edge research and policy development with practical action.

How Much Will Fit Into This Car

Hot on the heals of the “Old Spice” viral ad campaign comes the fun ads for the Honda “Jazz” car, The series come under the banner “Jazz packing”. They definitely have an Australian feel to them. Once again these pieces show that you do not have to spend a ton of money to get a fun idea on video.

Now that we got that out of the way, the commercial series created by Honda is titled, “How much ____ can you pack in a Jazz?” Each commercial picks a different – and hopefully funny – character and proceeds to see just how many people it can pack into the Jazz.

What is also interesting is that one of the ads is way more popular than the others, which shows that just because you have a viral ad does not make it a cool item that everyone wants to watch.

To date this one has over 89,000 views

To date this one has over 236,000 views

To date this one has over 52,000 views

To date this one has over 35,000 views

The Happiness Machine

If you plan to do a viral campaign learn from some of the best. Check out this video. It’s an awesome example of how to take a great idea and get millions to watch it on the web. Coke’s original goal was to beef up its digital activation platform.The plan was to release seven different pieces of content, iPhone and social media applications, wallpaper screen savers and a video that we hoped would go viral. “The Happiness Machine” web video started out as just a piece of digital content, a dose of happiness.

Twitter Mood Swings In The USA

Pulse of the Nation shows the U.S. Mood Throughout the Day inferred from Twitter comments. For more details info go here.

Mood Variations

A number of interesting trends can be observed in the data. First, overall daily variations can be seen (first graph), with the early morning and late evening having the highest level of happy tweets. Second, geographic variations can be observed (second graph), with the west coast showing happier tweets in a pattern that is consistently three hours behind the east coast.

About the Data and Visualization

The plots were calculated using over 300 million tweets (Sep 2006 – Aug 2009) collected by MPI-SWS researchers, represented as density-preserving cartograms. This visualization includes both weekdays and weekends; in the future, will we create seperate maps for each. The mood of each tweet was inferred using ANEW word list [1] using the same basic methodology as previous work [2]. County area data were taken from the U.S. Census Bureau, and the base U.S. map was taken from Wikimedia Commons. User locations were inferred using the Google Maps API, and mapped into counties using PostGIS and U.S. county maps from the U.S. National Atlas. Mood colors were selected using Color Brewer 2.