Old Spice by the Numbers – Case Study

Here is a followup on the Old Spice viral ad that took the internet by viral storm.

Now you can look at this fun and engaging case study that brings to light a lot of great facts. It also gives you a behind the scene look at the team working the response campaign that pushed the Youtube views to over 20 million in one week. The bottom line figures are staggering and I bet there are a bunch of ad agencies, bean counters and other cosmetic brands that are just blown away by these numbers.