Tag Archives: Content

Creating Content to Connect

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Rules to Follow in Writing Articles for Your Blog or Website

Writing informative and engaging articles for your blog or website is the right way to attract visitors and increase your site traffic. This is all well and good, especially for your marketing campaigns. But are you adhering to the rules to ensure you’re maintaining journalistic integrity?

You may be thinking how online business promotion and advertising is related to abiding by journalism ethics and standards. One thing you should keep in mind is whatever you write is still subject to criticism, whether your articles are published in traditional or modern media. Tony Burman, former editor-in-chief of the CBC News, declared that “Every [news] organization has only its credibility and reputation to rely on.” This still applies to all types of web content, except the literary and scientific articles.

Everything we publish on the net is subject to scrutiny. Many people have the tendency to believe whatever they read without questioning the source. This poses harmful consequences for them, especially if the writer has slanderous or malicious intent. When we apply this to marketing, writers are prohibited from exaggerating the effectiveness of a product or service in providing a desired outcome. Overblown claims are not tolerated, as these can mislead customers and make them believe that using a certain product will cause the anticipated effect.

This is particularly true for beauty products like whitening or tanning creams and lotions. Advertisements for these goods cannot say that “Product X can make you change your complexion in less than 7 days. Try our product because with Product X, you’ll look beautiful every time you use it.” This makes it important for all businesses to be careful in saying how their products will affect customers and meet their needs.

Almost all articles follow some form of guiding principles. A written marketing piece should be creative and clever enough to draw attention and attract interest without giving the wrong impression to consumers. According to Joe Chernov, Content Marketing Vice President for Eloqua, there are rules to follow to make sure you’re providing truthful and accurate content:

1. Fact should win over opinion.

Stated opinions without facts to serve as backup are not truthful. This is because opinions are sometimes biased or prejudiced against a certain idea. There should be statistics, data research or quotes from experts to support your statements.

2. Have a reference for every point you want to make.

You should have a source for all the main points and claims you make in your article. Quoting sources provides your article with more credibility and makes it less likely to be challenged. Listing your sources also helps you remember where you found the information and assemble an unassailable defense for your stated opinions.

3. Clarify everything with your sources.

Looking for quotable sources can be difficult, especially if your reference does not want to be cited for some statements. When writing your articles, make sure you find some other references you can use as a foundation for your assertions.

4. Look for a different viewpoint.

It is easy to get lost in an issue if you isolate yourself on only one side of the matter. Seek the opposite side of the argument to get a feel of things and know what the big picture looks like. Being familiar with how the other side will compose their argument will make it easier to frame your arguments for the side you’ll support.

5. Append a byline for your sources.

Always look for the originator of your source documents to ensure you’re crediting the right person for the information you want to cite in your article. A byline can include some facts about the writers’ current occupation and activities to establish how they became experts in their respective fields.

6. Minimize jargon.

Readers can find it hard to stick to an article that has many technical terms they cannot easily understand. Lessen the instances when you have to write down something that would sound too technical to your readers. Make your piece easily comprehensible so they will continue reading and not be alienated.

 

References:

Mashable.com

Wikipedia.org Link 1

Wikipedia.org Link 2

The Old Spice Effect: Business Videos with a Heart

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Make customers stop and pay attention with a story about your business.

We have loved reading stories ever since we were children. We even make up our own as we strive to make the people around us wonder and imagine. Storytelling never fails to stir us, even in the form of unfounded news or hearsays. Marketing is no stranger to stories, as well. They use storylines to generate interest on the products and services they promote. This ability is evident through the commercials we see whenever we turn on the television.

There are the Mentos commercials, which feature the “Freshmaker,” and show how your breath can be made fresh with just one candy. Look back on an Old Spice ad that presented a half-naked, towel-clad Isaiah Mustafa telling viewers to “Smell like a man, man.”This commercial told a story that fans of the Old Spice Facebook page clicked. They then typedtheir comments, liked the posts, and shared the page.

This aptly demonstrates the power of storytelling in an ad. Old Spice, the company, contracted Mustafa, a former football star player, to help spread the message that the Old Spice scent can make a man smell more masculine. The reactions above showed how effective the campaign is, making it achieve 14,393 likes and 7,864 comments. This commercial was released last 2010, and it still got comments up until three months ago.

How do you create stories that will imitate the Old Spice effect and make customers pay attention to your content? How do you make them interested with your products? Here are a few ways:

1. Create introductory videos.

Make a video that introduces your business well. Show footages of your store and merchandise, along with your office and employees. If you have a production area, show that in the video, too. Let the CEO make an appearance and explain how your business can be of service to the general community’s needs. You can show this video on your website’s home page, which gives visitors a bird’s eye view of your business processes. This video can also be featured on your social networking pages to engage your followers.

Doggytopia, a dog day care center based in Kelowna, Canada, uses this technique well to tell customers how they will take care of your pets while you are at work. Brenda McBurnie, the owner of the establishment, showed the place where dogs can play and be taken care of. This video serves as a good marketing tactic to attract more customers to visit and entrust their pet dogs to Ms. McBurnie.

2. Product Videos

You know how great your product is, and how useful it can be to perform a certain function or purpose. Customers don’t automatically know that, so make a video that will show them how special your merchandise is. They key is not to tell them, but to demonstrate how. General Electric effectively used this type of video to feature a machine that detects the presence of cancer cells in a patient. This video showed GE employees telling viewers how fulfilled they felt when they helped create something profound like their cancer health care equipment.

http://www.youtube.com/watch?v=eJCiZ7J4Al4&feature=player_embedded

 

Here are some examples of the reactions to the ad

3. ‘Competitive’ Videos

Provide a video detailing the reasons your business is unique. Think of special qualities that sets you apart. It can be about your many years of experience, longevity in the industry or the value of your products. Discuss how you started your business and made it grow. Impart some stories about how your family or friends helped you set up your venture and make it through the lean times. This can help customers know you more and make them feel you have something in common with them.

One video under this category is Kathleen King’s story of how she entered into another venture. This was after being booted out of her first bakery, which she established and managed for twenty years. She illustrated how she maintained her strength and determination to carry on and become successful again. These characteristics made her stand out against other bakeries near her locality.

http://www.inc.com/chris-beier-and-daniel-wolfman/how-tates-bake-shop-founder-kathleen-king-lost-it-all-and-bounced-back.html

4. Statement Videos

Shoot a short video that showcases your business commitment or mission. This allows customers to know your goals and what principles you stand for. This can help them decide that they’ll support you to attain yourobjectives. For example, you manage a hospital and commit yourself to ensuring your health care staff provides the highest quality of care available. Illustrate how you fulfill your commitment statement with a video.

Blackboard, a company that fosters online and mobile learning, declares its commitment to be ‘accessible’ to students with a high-speed Internet connection. This allows them to reach students and impart the education they need. Rajeev Arora, former Vice President of the Marketing Department at Blackboard, reiterates the company’s commitment on the video below:

http://www.youtube.com/watch?v=JiG67InGZ4Y

5. Corporate Personality Videos

How does your company define your business? What are you passionate about your corporate culture? Illustrate how you love your enterprise with a video. Answering this question makes it necessary to go back to the time when you first decided to set up your business.  Why did you choose to establish a restaurant, for example? Is it because you like to feed and make people happy through food? Or you love to cook and create dishes that make people satisfied with the taste?

Kristy Greenwood, the owner of Victory Love+Cookies, explains her passion for baking cookies as a way to “get them out into the world, spreading love and light, sugar and flavor, by whatever means necessary.”According to Ms. Greenwood, her zeal for life and making other people feel good is represented by her cookies – light, sweet, and delicious.

http://vimeo.com/32883545

Bottom Line

Using videos to tell stories is a great way to engage your visitors. Almost nobody can resist a feel-good story, which inspires them to do better. Use this to connect to your target audience. Maybe you’ll reach them the way Old Spice did. 😉

 

References:

MarketingProfs.com

Forbes.com

Adweek.com

Inc.com

Swipely Works Blog

No2Pen.com Blog

VictoryLoveandCookies.com

Photo Credits:

Old Spice Facebook Page

When Viewers Don’t Catch the Bug

What to Do with Videos that Don’t Go Viral

It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and shooting the video, editing it, and crossing our fingers for luck as we upload it on YouTube. But sad to say, it only got 100 views, or maybe even less than in its first two weeks. Don’t lose heart! According to YouTube, only a very small percentage of videos garner more than a million views. In fact, the video-sharing giant declares that 45 hours’ worth of video are uploaded every minute of every day. In that light, how many chances will your video get enough eyeballs against the competition?

Don’t let your videos languish in anonymity inside your table drawers. Bring out the records of your videos and post them with your website content. Set up social networking pages where you can share your videos to your customers. If your videos are shot well, they’ll be more likely to watch them and trust you more as a reliable vendor.

Videos are also beneficial for bloggers. Why not post a how-to video with your article, or tag a promotional post with an informational video about your products? This will largely help your marketing efforts as followers engage more with posts that have visual content. Pictures and videos attract more eyes, and therefore more engagement—the essential ingredient for marketing success.Make your videos more social to generate more viewers. Do you have humorous clips you have filmed before? Post them on your Facebook or Twitter page to get laughs and attract more interest on your other posts. Laughter is the best way to your customers’ hearts. It makes people want to replay your videos and chortle some more. Once they share the video, other people become aware of your brand. Even if you didn’t manage to win your YouTube audience, your luck might turn around when you post your videos with your posts. This may catch the interest of your viewers and make your business more visible online.

Bring out videos you’ve worked hard to film. Show them off with your marketing posts to get more people to check out your content. The more interesting and visually appealing ones will get the most engagement!

 

Reference:

Social Media Today

For More Customer Engagement and Further Business Growth

Pages to Track and Study with Google Analytics and Other Web Analytic Programs

You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze, and report Internet data for business and market research. It will also aid in understanding how visitors use your website, which gives you ideas for improving your site traffic.

How do you start tracking your web pages? Where should you focus –off-site or on-site web analytics?

You can use off-site analytics to measure a website’s potential to attract visitors, visibility in search results, and find out what customers are saying. It will identify the web pathways a user took to find a certain site.

On-site analytics, on the other hand, track visitors’ footprints once they enter your website. It measures the bounce rate, or the percentage of visits where a visitor enters and exits a website without visiting other pages on the site. It also notes the landing pages your visitor views if he or she continues browsing. Visit records from cookies are used to determine whether the user is a unique or repeat visitor. On-site analytics compare key performance indicators to determine if your website meets your goals.

Which type of analytics should you use? This would depend on what you want to find out. It would be better to decide on what you want to improve upon first. Do you want to drive more traffic to your site or make visitors engage with your content more? Concentrate on one aspect first, so your data won’t overwhelm or confuse you.

Still wondering where to direct your online tracking and research with Google Analytics? Here are ten analytics goals from Ran of Web Analytics World:

1. Comments – Note whether visitors have posted comments on your posts. Make sure to track two actions, namely, ‘Submit your comment’ or ‘Post your comment.’ This helps you take note of their reactions, feedback, or queries, and see whether a user posted spam or pasted a link to malware. Create a virtual page view for your comment buttons and set Google Analytics to track these on-click events.

2. Social Bookmarking Actions – Use Google Analytics to track these outbound links if you have buttons that allow content sharing to Facebook, Twitter, Pinterest, and other social networking sites. You’ll need to edit the Google tracking code, add ‘/outgoing/’, and set the page goal to ‘outbound.’ This will enable you to find out whether your visitors believe your posts are worth sharing with their friends.

3. Newsletter Subscriptions – Find out if you’re successful in attracting a large following of readers. Tagging your email campaigns using Google URL builder help you understand its revenue count and conversion rate. This will inform you how many subscribers you get.

4. Catalog Requests – This will be an important feature to track if you have an ecommerce site. Perform the same process you followed when you set up Google Analytics to track newsletter subscriptions. This will help you monitor the number of subscribers and know which ones bought your products or services.

5. New Account Openings – Another important facet to monitor is the ‘Create an Account’ or ‘Sign Up’ button, especially when you’re running an ecommerce website. Setting Google Analytics for this allows you to find out the hindrances preventing users from making new accounts or completing their orders. It may be you’re requesting unnecessary details, like complete home addresses or phone numbers. Another reason may be your captcha form. The letters and numbers might be difficult to read. Improving upon these weak points will help you get more members.

6. Feed subscriptions – To track the number of feed subscribers, you’ll need the trackPageview tag to create a goal page. You need to update the feed link on the blog or website to assign the goal page to the RSS link correctly. Tracking feed subscriptions will help you learn if you’re providing attention-grabbing and meaningful content.

7. File Downloads – You’ll need a tracker for file downloads if you’re managing a file-hosting or sharing website. You need to tag the link with the _trackPageview() JavaScript to monitor the downloads. This will help you learn which files get the most number of downloads and inform you of what the most looked-up files are.

8. Call-Back Requests – Most call-back widgets have two tracking pages: ‘Request a Call’ and ‘Confirmation.’ You can add a goal value in the analytics if you need to track revenue using calls. This will help you discover whether the calls you receive are effective in generating sales or solving complaints.

9. Leads – Monitor your sales leads with special encoded links to your company website. Lead tracking software likes SalesGenius will inform you when the lead opens the email and clicks the link. The lead is directed to the website with a distinct URL. This allows the tracking software to record which pages are viewed and what links are clicked. Online tools like GeniusTracker enable entrepreneurs to see the pages the leads viewed to understand what exactly they are looking for.

10. Sales – Tracking sales can mean acquisition or loss of profit for your business. Keep a record of every transaction with each customer. This will allow you to focus on the ones most likely to make a purchase or need some convincing to buy a certain product. Use a Google analytics tracking number to get information about the visitors, page views, referring source and keywords.

11. Website User Reviews – A positive or negative review can make a difference for a company. A good review encourages sales, while a bad one can harm your marketing campaigns. Create a page in your site where customers can submit their feedback about your products and services. Track this page to learn which reviews attract the most attention.

Tracking these pages can help your business. It enables you to make changes where needed, and further improve your website to attract more leads and sales. Study the data generated by Google Analytics and other web analytics software to make your business expand.

 

References:

Web Analytics World

About Web Design

Wikipedia

HowStuffWorks.com

Ecommerce Circle

Google Support

Make People StumbleUpon Your Content

How to Use StumbleUpon for Content Marketing

StumbleUpon is a social bookmarking site that allows users to discover websites catering to their personal interests. This program has attracted more than 20 million users since its launch in 2001, longer than social networks have been around. Users flock to this site to discover websites they haven’t seen before. Businesses found this site to be particularly useful in attracting new users with existing content. Even if the pieces have long been published, users will continue to find them useful as long as they remain relevant and timely.

With the ‘Explore Box’ feature, users can search for specific topics instead of using their general interests to discover content they haven’t seen before. For example, instead of sorting through a dizzying variety of results in art, you can search for a particular contemporary artist instead. More specific results appear that way, which helps users find the results they need quickly.

How can you use StumbleUpon for your business? Jeff Bullas, a well-known online marketing professional, advises entrepreneurs to be active users to fully utilize StumbleUpon features. After creating a profile, you’ll need to sign up for the Paid Discovery program, which will make your site more visible. Each click will cost around $0.10 or so.

There are also upgrade options that will make your site appear more often. A site or brand channel (not unlike social networking pages) will allow users to follow and find out what you like. This will encourage more user engagement with the content you publish.

A StumbleUpon badge will also be useful for online marketing purposes. You will be given an html code, which will let you insert the StumbleUpon badge to your website pages. This will persuade users to add your site to their profiles, increase your chances of being ‘discovered’, and spread your content to more users.

Susan Gunelius of Sproutsocial.com also recommends that you fill in your details and put a winning picture on your profile. A complete profile and nice picture will make users want to connect with you. Be sure to create only a single account because StumbleUpon frowns upon the use of multiple accounts and spam. This may make the site shut your account down, if you’re not careful to follow the rules.

When posting onStumbleUpon, it’s best not to publish all your content. Issue more content from other sources so you won’t appear like a spammer who’s only promoting a business. Post the articles you’re most confident in and edit the ones which need improving. This will help you stand out from other publishers posting the same content. Be creative when writing titles and descriptions to attract more users to read your high-quality content. Include relevant keywords to enable easier searching and incorporate evocative images in your posts. This will make your articles more appealing to read.

Use StumbleUpon in conjunction with your social networking campaigns. Use the URL shortener, su.pr, to make it easier to share posts across social media sites. Access how much traffic comes to your website and other content pages using this performance analytics tool.

Engaging with other users is also important. Check out the profiles of your target audience and find out what they’re posting. What content do they like? See something you want to share on your StumbleUpon page? Do so! It tickles users to see someone else share the things they like, especially if it’s an established business. Add personal messages when directly sharing content with members to foster intimate relationships and make engagement easier.

Join the competition and start StumblingUpon today!

 

References:

JeffBullas.com

Eloqua Blog

Sprout Social

Mashable

Want to Attract More Customers? Do it with Pictures

If you’re given a choice between reading a long article and viewing a beautiful picture with a short text, what would you choose? It would be the picture, of course. Did you know that*:

  • 90% of information transmitted to the brain is visual, and visual are processed 60,000 times faster than text;
  • 40% of people will respond better to visual information than plain text;
  • Photos perform best for likes, comments and shares;
  • The 25-35 age group watches the most number of online videos, with males spending 40% more time viewing; and,
  • Viewers are 85% more likely to purchase a product after watching a product video.

When people are reading something, they first decode the squiggles they see on the paper or screen. Are those an E and a T? Meaning has to be deciphered as the eyes move from one sentence to another. Although this process runs half a second or so, depending upon the proficiency of the reader, the mind still has to analyze what it sees.

With pictures, it’s different. The mind is quickly presented with an image. There’s no need to think much, as we usually know what a picture is trying to tell us, unless it’s an abstract work. Once viewers see photos of people and things they especially love, instant like is immediately experienced. This works for online businesses that showcase their products in a good light. For example, you’re a shoe retailer. You set the scene in which a particular pair of shoes is best suited and then you snap a picture that emphasizes the beauty of the shoes. Some hours after you posted the picture, you will see that it has already garnered likes, comments, and shares.

Effective, isn’t it?

Businesses should spend more time taking good pictures of their merchandise. Arrange your products in visually appealing ways and you’ll make them more marketable. Take a look at these goods:

Aren’t they more appealing to the eyes when artfully presented? These pictures certainly catch more interest than if they have been photographed on stalls or mannequins. Why not try them on your own products? You can either look for someone good-looking or ordinary (depending on your marketing strategy) to model your products. Or you can arrange them in a way that will make their good qualities stand out like the bags photographed above. The pinks, greens, oranges, and blues stood out against the whiteness of the picket fence.

This points out that pictures can be more effective in selling your goods. Attach well-taken pictures with your marketing copy and your products will stand out more. Long articles, on the other hand, explain in longer detail a complicated idea or two, which pictures cannot easily do. Take a look at these examples:

If you notice, the picture of the lake is just that—only an image of a beautiful natural scene. When a paragraph on the right is combined, the photo gives a different meaning. This makes it effective for photos to have a caption. Without a caption, a picture can mean anything.

Lengthy articles without any pictures are not necessarily bad and hard to read. It would be better, though, if you sometimes put some pictures between paragraphs to allow the mind to stop a bit and enjoy the view, so to speak. This will help the mind to focus on what you’re trying to say in your article.

Soften the formality of a long article with pictures. Try putting some pictures on your own blog posts and see whether your articles get more hits than they did before they had photos. You’ll soon realize that articles with pictures look better than the unrelieved black-and-white text staring back at you from the paper or screen.

 

Reference:

*Hubspot Blog

Images Taken From:

RMIT.edu.au

LetsGoMobile.com

BP Blogspot 1

BP Blogspot 2

Pinterest.com

To Notify or Not to Notify

How to Use Effective Push Notifications for Mobile Marketing

You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not?

Push notifications allow a downloaded application to provide users with messages being ‘pushed’ to their phones from the server. So, what does it matter to businesses whether customers avail notifications? Businesses should take into mind the timing and design of notifications. Inconvenient sending and poorly designed notifications can make customers unsubscribe from updates and delete the app from their phones.

How do you make successful push notifications for your subscribers? Here’s advice from Brent Hieggelke and Dan Gesser:

1. Make app flexible for user notification.

An app that alerts every now and then can be annoying, especially for users who are waiting for urgent messages. Authorize users to change how and when your app alerts them to new information coming from your servers. This will make it fun for your subscribers and allow them dictate which times and methods the app they receive newly available information. For example, you have an ESPN app. Let your subscribers select a sport > a specific team > what kind of alerts they want > when they’d like to get the alerts.

2. Supply relevant messages for your users.

Subscribers enjoy messages relevant to their needs for they find it more useful and helpful. Gather data on what your users frequently purchase, download and share with your app. This will aid you in finding the right promotions on the products and services they like. Gather other pieces of data like their location to provide more customized content that complements the things they’re looking for.

3. Create well-designed notifications.

High-resolution graphics and appropriate lettering can make notifications engaging for various users. Be careful to pick designs that match the image you want to project. It might be more amenable to use traditional fonts for news apps and scripts for boutiques. The right choice of designs can make subscribers engage more with the message contents.

4. Send compelling and branded content.

When sending notifications, the content should be short and persuasive with a convincing call-to-action statement. Present subscribers with content creatively written to make them excited about your merchandise. Don’t forget to add either of the following, logo and business name, tagline or unique designs. Attaching these will make your subscribers associate your message with your brand. More brand awareness equals to more engagement.

5. Improve your notifications.

Experiment with new formats and ask feedback from your subscribers on what design/s they like best. The statistics you’ll get will help you determine which format will best attract their attention and make them more receptive to the information you’re giving.

6. Protect user privacy.

Subscribers can be very defensive about their privacy. Make sure your app is secure against malware threats to prevent customer data from leaking. Other than that, treat subscriber information as an instrument to ease customer experience with your app. It is also advisable to warn users when they have to provide personal information like date of birth, sex and other details. Frame short and straightforward terms of use and privacy policies to make subscribers easily understand all the details.

7. Plan how many times you send a notification.

Be careful not to send too many notifications to your subscribers. Your messages may be well-designed, but they could become ordinary if you send more than four notifications every week. Set up workable schedule for your notifications. You can use the time frequency strategies you use with email and SMS campaigns.

8. Monitor how much users interact with your app.

Some users may still be part of the subscriber list but they no longer interact with your app. It may be that they don’t check notifications often or they have many other apps they’re utilizing. Send a series of notifications, which you think may entice your subscribers to become active users again. Make them re-engage with notifications tailored to their product preferences. If they’re fond of clearance sales, send them updates on discounts and upcoming bargain sales. You can also inform them of new product arrivals or newly added services.

 

There is no single approach to reaching success with push-notification campaigns. You have to observe and study the trends shown in your analytics data to properly measure conversion and response rates. It is unavoidable for some users to uninstall your apps. Ask feedback on why they want to unsubscribe so you can investigate the causes and perform subsequent improvements.

 

References:

Examiner.com

Mashable.com

MobileMarketer.com

Podcasting: A New Way to Make Yourself Heard on the Internet

Connect with Your Audience with Audio and Video Podcasts

Speaking is the most basic form of communication. When we hear someone talk, we automatically want to listen. People who have the gift of gab are able to speak readily, eloquently, and fluently to persuade everyone. This partly influenced the invention of the radio, which can reach many people, even those who live in far-flung areas. Later on, the radio is slowly replaced by the podcast when Internet flourished.

Podcasts are multimedia recordings that can be downloaded on the Internet and be played overmp3 players, mobile devices, and computers. These audio and video files can be played back over and over, which makes it convenient for users who cannot regularly tune in to fixed-scheduled programs. Automatic downloads can be set so viewers can listen or watch whenever they want.

This makes podcasting a feasible and effective avenue for businesses trying to reach customers through online lectures, interviews with industry experts, and event promotion. Entrepreneurs can talk about the benefits of one product over another, how to effectively use a device and more. Users can choose podcasts that talk about different topics, from business techniques and book reviews, to landscaping and cooking.

Hearing someone talk about subjects of interest is more beneficial for busy individuals, blind people and other folks who prefer listening to reading. With podcasts, they can listen while they work, exercise, drive or perform other tasks. Other than that, listening to someone speak is a more effective form of communication, as users do not need to decipher meanings. They don’t need to read and think about what the writer is trying to convey with long sentences and paragraphs.

Try listening to podcasts and see if you can use this medium for your marketing strategy. With podcasting, you can share your knowledge about different topics to your customers. Using this method in a personal and engaging manner will effectively make your program popular among your listeners or viewers.

Targeting a specific audience? Here are some podcast consumer demographics:

Data gathered by This American Life show podcasts are for everybody. Male and female consumers are roughly of the same number at 54% and 46%, respectively. This means businesses with male or female-targeted merchandise can use podcasting for marketing. Entrepreneurs can also reach young and old populations. They can tailor every podcast session to sound more attractive to either young or mature audience. Offer more value to your customers and followers with quality podcasting and your subscribers will grow in number.

Be more spontaneous while talking and your audience will love you more. Formal and lengthy speeches can alienate listeners and viewers. This type of podcasts can make their attention drift away and send them to Dreamland. Podcast consumers like more informal conversations, as this makes them feel as if the speaker is in front of them. A difference in intonation can catch their wandering minds and bring them back to listening to your podcast.

Speaking in a chatty and relaxed manner can make them feel close to you. This makes them more open to believing what you say, so make sure you’re telling facts and informed opinions. This way, you can increase trust and develop relationship with your customers. Use speaking techniques that work to increase your subscribers. Reach them in a way that will make you eager to pick up the microphone and speak to them again.

Establish yourself as an expert in your field. Keep up with the latest facts to ensure factual information for your listeners. This will increase confidence in you as a podcaster. Interview other professionals in your industry to provide more educational and helpful content. This will make your channel more popular as well.

Practice public speaking in front of an audience. This will help you be more certain of yourself as you convey your message. Reach out to your customers using your voice. Find out if podcasting is the path to use for your online marketing success! Using this technique will be more affordable than scheduling a talk on the radio and other traditional media outlets.

Check out sample podcasts from this website: http://businessbooktalk.com/. These are recorded by the Social Content Group, a social marketing group that seeks to help businesses establish their presence on the web and engage with customers online.

 

References:

IBlogMarketing

Audible Marketing

Social Media Trader

Learning Times

Read Write Web

SlideShare

Make the Most of Your Tweets: Twitter Tips for the Tweeting Entrepreneur

How to Tweet, be Seen and be Followed by Thousands

You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet?

Weekends, by far, are the best days. Log onto Twitter and tweet your campaigns, especially on Saturdays when there’s 17% more engagement compared to other days of the week. People cannot browse as much as they want on weekdays because of work, school and other activities. Come Saturday, and they’ll turn on the computer and surf the net to their hearts’ content.

Wednesdays and Thursdays bring the lowest rate of engagement for Twitter campaigns. It might be because these are, in fact, the busiest days. Mondays have higher engagement rates as people are just getting started on the week’s activities. The busy buzz trend on Wednesdays will continue on Thursdays. The fourth day of the week is especially hectic because people want to finish as much work as possible so they can log out in time on Fridays. Traffic begins to pick up on Fridays because people are excited over the start of the weekend.

By the time you wake up, how long does it wake for you to log on the Internet? Studies show that 8 am to 7 pm is the best time range to post your tweet, regardless of what day you do so. A 30% engagement rate waits for brands who post marketing tweets at these times. Why is this so?

People nowadays, especially teenagers, spend most of the weekend logged on social networks. They have greater chances to see your tweet, be curious about your merchandise, look at your website then share the content to their set of friends. When 7 pm rolls around, it’s time to turn off the computer and enjoy the night life or be comfortable at home.

Keep your tweet short and sweet, then add a shortened link at the end. Research says that tweets with less than 100 characters get more attention. This is because the average attention span is as short as NINE seconds, according to BBC. So, save space and trim your tweets to only 99 characters or less.

Use Twitter character count wisely, and you still might have some space left over for a hashtag or two. According to Wikipedia, a hashtag is “a tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign.” [sic]

The short of it is a #hashtag is equivalent to a tag in blogging sites. It serves to allow users to see what posts are associated with a certain word or phrase. Some 2011 popular hashtags are #Superbowl, #Jan25 (Egypt’s revolution), #threewordstoliveby and #idontunderstandwhy.

Businesses can take advantage of hashtags to monitor the popularity of a certain keyword. It can also be used to track conversations and keep up with what people are saying online. Be careful not to overuse it, though. There’s a 17% decrease in engagement when you use three or more hashtags. Better to use only one or two hashtags to enjoy 21% engagement.

Need to retweet? Increase your chances by including ‘Retweet’ or ‘RT’ in your post. Fanatic followers will follow this call to action and click ‘retweet.’ This would help make your tweets to go viral and get the customer engagement you need.

But make sure to…

Users, especially those using Twitter for the first time, sometimes get confused over RT. “What is RT?” they ask. “Retell? Retort?? Reticule???” This would decrease the chances that your post will be spread. Spell out ‘Retweet’ to ensure this won’t happen.

Listed above are the tips for efficient and timely tweeting. Log onto Twitter now and post your messages! Happy tweeting!

 

References:

Social Media Today

MindJumpers.com

BBC News

Time Newsfeed

Being Content with Your Content

How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits

You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers and web developers about creating two new pages. These pages will be compared against each other to find out which will better attract more visitors to the website. How do you find out which page will fare better?

Google Analytics can help you measure the traffic generated by the two pages. Log into your account and click the Content tab in the left-hand panel of the dashboard. A drop-down menu will appear under Content. Click ‘Experiments.’This will lead you to:

Enter the URL you want to improve then click ‘Start Experimenting.’ You can also click the YouTube video on the right-hand corner to get more details on how this feature works.

Here, you can enter the variation pages, which you’d like to get data from. You can click ‘+ Add Variation’ to add a maximum of five variation pages to compare against each other.

This time, you need to set a goal for your experiment pages and place a limit on the percentage of visitors included in the research. Click ‘Next.’Get the experiment code. You can use this code to track the number of visits and other visitor-interaction data you need to accumulate for your research.

For the last step, you’ll be asked to review what you’ve entered for your experiment. If you need to change some details, click ‘Back’ to correct wrongly encoded data. Once everything is accurate, click ‘Run experiment now.’

Once enough time has passed, you can visit the Experiments page to see how your variant pages are doing.

Getting this data for your content experiment project helps a lot in finding out which type of content your target audience likes best. This would help you write better articles and attract more visitors to your website.

 

Reference:

Questra Consulting