Tag Archives: Pinning

Images that Interest and Intrigue

Tips to Make Your Target Audience Pinterested with Your Photos

Need Pinteresting pictures? Here are some methods that will catch the attention of your target audience:

1. Pin your own unique images.

When using Pinterest for your own campaigns, make sure you’re advertising your photos from your business. These images should reflect what you are as an entrepreneur and how you want your business to be seen. Make your store or retail outlet clean, neat and pretty. Take flattering pictures of your surroundings, the storefront and the store proper at different angles. Post pictures of customers using your merchandise. This is an effective marketing technique that will show prospective clients how people love your product.

2. Use target keywords in file names and individual pin descriptions.

Optimize your images with well-chosen keywords that will bring your Pinterest account on the first page of the search results. Make sure your pictures are appropriately titled using the alt text feature. This will help the spiders understand that your images are part of a particular category. For example, you want to post a picture of a blueberry cheesecake. You don’t want to make a mistake and name that picture, ‘blueberry cake’ or ‘blueberry pie.’

3. Pay attention to the image size.

As images are the main focus on Pinterest, you should pay attention to the image size. Make sure it’s not too small so it would look well when clicked. The optimal size should be at least 600 pixels with the thumbnail view at 190 pixels. Use these dimensions to size your Pinterest images accordingly. A picture that has not been appropriately sized will look strange and sloppy, so make sure you’re setting the right measurements for your images. You can also use whatever format, .jpg, .png or .bmp. Choose the right format that will effectively show off your subjects in a good light.

4. Pin quality photos with great visual appeal.

Before you snap a picture of your merchandise, make sure it looks good and is artfully displayed without any fixtures that might detract attention from it. A viewer may comment that your scarf looks really good but may get distracted by the floral curtain behind it. Make sure your background will complement your goods in a good way. Messy arrangements, loud colors and decorative furnishings can divert viewers from looking at your goods.

If you post quality pins, users will be more inclined to check out your content. If they like what they see, they’ll connect to you and interact with your content. They’ll click the heart icon or ‘Like’, comment and share your pictures. These images will function like a traditional brochure and generate leads that will increase your sales.

Have fun experimenting with your photos today! One of the pictures you’ll post may grab attention and lead a customer to call you about buying your merchandise.

 

Reference:

Social Media Today

Pinning to Get Customers Pinterested

How do Entrepreneurs Succeed in Pinterest Marketing

Entrepreneurs who do well in Pinterest make it their goal to show off well-taken pictures from their store. As Pinterest is a visual content sharing network, other businesses take a look at the most successful boards to see what pictures get the most likes, comments and ‘repins.’ The usual posts include photos of merchandise taken in a creative and appealing manner. Followers are encouraged to stay engaged as the page continues to get updates with more pictures that entice them to repin and buy. What other posts attract a lot of clicks? According to Synecore Technologies, here are other ways to engage your customers:

1. Display photos of your office.

People who haven’t gone to your office or store will be enticed to visit if you post beautiful pictures that present your place well. Allow your followers a view behind the scenes of your store, create digital scrapbooks of special events or introduce your staff in unique ways. This will make followers more curious to find out what your place looks like in reality.

The Scholastic Store offers a view of their main branch in New York in its Pinterest page. Here, you’ll see a set of dinosaur toys on display and three pictures from a Hunger Games party earlier this year.Followers of The Scholastic Store will certainly find this amazing, especially the pictures from the Hunger Games event. This may tempt them to look for updates on the latest events that will allow them to join and have fun with other book lovers.

Michaels Stores, an arts and crafts retail shop provides art classes for children and adults. They show pictures from their sessions, student artworks, and an exhibit of paintings from their classes. This type of pins, which shows how the store engages customers, has a three-fold effect:

  • Followers who have joined the art classes and had their pictures posted in this pinboard are sure to have been delighted with their inclusion in the store’s Pinterest page;
  • Customers are encouraged to join the art classes, seeing how much fun the enrolled students have achieved; and,
  • These pictures act as a marketing tool to entice more people to become customers of Michaels’ Stores.

2. Add a ‘Pin It’ and/or a ‘Follow Me on Pinterest’ button.

Engage your customers with your Pinterest page. Add on your website ‘Pin it’ buttons for users to click every time they want to share your content in their own Pinterest accounts. An ‘Add me on Pinterest’ button will also encourage your followers to stay up to date with your latest posts. This presents you more opportunity to connect to your customers and help them share your content more.

Mashable shows the ‘Pin it’ button in all its articles. Here’s a snip from Mashable.com:

Martha Stewart also connects to her fans and customers through Pinterest:

Start connecting to your followers today with a finely created Pinterest page. This will engage their attention and sustain their interest further with your business.

3. Allow users to post to your boards.

Make your page interactive for users and allow them to add their own photos on your page. Let them post pictures of themselves using your products, attending your events and mingling with your staff. This will show people how great it is to interact and perform transactions with you. As a result, this would encourage them to go to your website or store’s physical location to check out your merchandise and find out more about your business.

Birchbox, a company that provides beauty products, allows customers to submit their own videos that demonstrate how to use Birchbox merchandise and bring out women’s natural beauty. This encourages prospective clients to inquire and buy from Birchbox. Try this strategy on your business!

4. Use your pinboards to tell a story.

When creating a pinboard, think of a specific theme that would showcase your products well and interest your followers at the same time. This will engage your followers better and make them interact more with your page. Share pictures that your followers will find useful, exciting, funny or creative. Take a look, for example, at Whole Foods’ How Does Your Garden Grow pinboard (http://pinterest.com/wholefoods/how-does-your-garden-grow/).Unique ideas, like Examples 1 and 3, elicit exclamations of wonder from followers. This type of posts exposes how creative Whole Foods is when thinking of marketing ideas that will make them stand out from their competition. Example 2, on the other hand, shares content followers may find useful about taking care of their own plants.

Post content like the examples given above to engage your followers. This will encourage them to interact with you face-to-face and transact with you to buy your merchandise.

 

Reference:

Social Media Today

Photo Credits:

Whole Foods Pinterest Page

BHG Pinterest Page

Scholastic Pinterest Page

Birchbox Pinterest Page

Michael’s Stores Pinterst Page

Mashable.com

MarthaStewart.com