In a showdown between SEO and content, which will emerge as the winner? SEO, or search engine optimization, increases websites’ rankings in major search engines like Google and Bing. There are many kinds of search results, from images and videos, to news and books. Improving your website visibility through organic search results enables Internet users…
How to Use StumbleUpon for Content Marketing StumbleUpon is a social bookmarking site that allows users to discover websites catering to their personal interests. This program has attracted more than 20 million users since its launch in 2001, longer than social networks have been around. Users flock to this site to discover websites they haven’t…
Fishing for Customers? Try Outbrain, One of the Leading Consumer Web Sources You have great content published on your blog. You spent hours writing articles, fine-tuning each one until every word sounds right and fun to read. All your customers have been tapped to follow your blog for updates. They sometimes post comments, yes, but…
Driving More Traffic to Your Site with Guest Blogging You’ve written fine articles on your blog. Suddenly, someone emailed you about posting your articles in other websites. You’re torn between keeping your content on your domain and letting it be published somewhere else. What would you do? Guest blogging is a method used to drive…
Neil Patel’s Guide to Successful Blogging When you ask people nowadays what social networking is, they would immediately point out creating status updates, likes and comments in Facebook, as well as 140 characters in Twitter. Every minute, users send over 100,000 tweets and share 684,478 pieces of Facebook content. Tumblr is also going strong with…
How to Earn Loyal Customers with Small Gestures One cheery hello, a welcoming smile or a helping hand can strike quite a good impression and leave customers feel well cared. These days, businesses seems to be run on a fast pace. Entrepreneurs are more concerned with quicker waiting times and damage control in times of…
How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service Games, especially those with high-quality designs and graphics, have such an…
How Clicking’ Like’ Cannot be a Measure of Social Media Influence When you see something that caught your interest in a social media site, do you click ‘Like?’ Once you do so, do you tell people that you saw this picture or status update that resonated with you so much? Most likely not. It is…
Ways to Make it Big in Google’s Social Network Google+ has now 90 million users. Imagine that. 90 million potential customers. How do businesses penetrate this wide market? What’s the most suitable social marketing techniques should you use to attract attention and engage interest among your audience? The male population in Google+ is measured at…
How Google+ Joined Hootsuite’s Gang of Social Networks When Google the search engine giant first revealed its social media site, a huge buzz started due to its direct competition with Facebook, the reigning social network. Many people became more and more curious about Google+ as it started to attract huge numbers of members. Compete.com’s site…