Month: November 2012

Customer Service in Social Media

Customer Service in Social Media

How Online Customer Service is Good for Your Business You’ve successfully created social media pages and attracted a lot of followers. One day, you signed in and saw some inquiries from a customer about a faulty product. As you do not know what to do, you ignored the questions and turned to the contact center…

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When Social Media Campaigns Fail

When Social Media Campaigns Fail

A Guide to Ensuring and Maintaining Social Networking Success Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated sporadically and comments are left unanswered until much later. Online campaigns have failed and you don’t know what went wrong when other companies have made…

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From Offline to Online: Brands Moving to the Internet

From Offline to Online: Brands Moving to the Internet

How a Brand can Gain Popularity and Earn More Customers on the Web Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain…

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