From Offline to Online: Brands Moving to the Internet
How a Brand can Gain Popularity and Earn More Customers on the Web
Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain products or services use social networks. They strive to make their endorsements popular for the masses. From shampoos and vacuum cleaners to clothing and houses, brand representatives can influence people to like what they’re promoting.
Lee Seung Gi, a famous actor in South Korea, became Pizza Hut’s endorser for the South Korean market. His popularity helped makePizza Hut a well-known name for ordering pizza in Seoul and other SoKor cities.
Brand representatives use the elements of social media in marketing products. Actors like Lee Seung Gi are good looking, talented, charismatic, and have large fan bases to boot. We’ll see the following points if we compare Lee Seung Gi’s qualities as a brand representative with an entrepreneur’s tendency to attract customers:
Brand representatives must earn fans’ loyalty through their achievements. This is the same with entrepreneurs. They must impress customers with the fine quality of their products and the level of their service. Using social media to promote this image takes much work and effort. When creating social network accounts for your company, you must encourage satisfied customers to follow or like your pages. Ask them to recommend your page to people they know. This way, you acquire followers whom you can engage with relevant and interesting content.
Effective brand awareness campaigns attract more customers. It pays to have your own product endorser who promotes your merchandise in a way that charms your target demographic. You must choose someone with a compelling character, quick wits, and good looks to represent your product. Choosing brand representatives like Lee Seung Gi who make your target market want to try out certain goods will be good for your branding campaigns.
Social media can help your brand representatives encourage people to engage your business. Social media campaigns can turn loyal fans into devoted customers who love your products. You’ve got it made if you can get an influential celebrity or an ordinary person with a potential to become famous to effectively promote your brand. Your brand will be memorable to people who encounter your social media campaigns. They’ll become enamored of your product endorser and your merchandise, too.
Why don’t you try this branding strategy for your own business? This might just be the key to make your business popular online.
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