Friday
It’s Friday and I have been trying to get down to writing a blog.So as I was busily procrastinating I found this cartoon and thought it was fun yet quite accurate. Enjoy your weekend even if it’s raining.
Viral ads get some rules
Do you remember the YouTube video showing 4 cell phones popping corn. I sure do. In fact a told some friends about it and they got all bent out of shape because they thought their cell-phones where frying there brains (popcorn pops at 300f). Well it turns out is was just a viral ad and…
Direct Encounter Marketing
This in probably the most effective direct mail approach I have come up with. It only works with small lists but it is very effective. If you can get your list of people that you want to communicate with down to 500 or lower this is probably the best way to get a response or…
Mind Mapping
Click for bigger view I was introduced to Mind Mapping at a seminar and want to share the concept with you. I am using it as a communication tool to help people understand the complexities of a full blown marketing plan. I am now also using it to show people what they had accomplish at…
What makes an ad great?
Click on image for full size Think of all the ads you have seen over the years. Think of the cool images and the cool headlines. Now think… did you go out and buy that product or just feel good about the experience. The difference between a good and and a timely ad is probably…
Don’t drain you marketing cashflow
Lets talk about barter for a bit. I have been using it as a way to save money, for about 10 years now, and I still think it’s a great cash-flow strategy. I cut my bartering chops in Asia, which happens to be very into the concept of barter. I worked with Barter Card International…
The Classic Barter Situation
Click on image to see it full size Ok lets see how many of these things I can crank out without blowing too many brain cells. Here a couple of old ads I did for my company in Hong Kong. We got them for free on a barter deal. We helped come up with strategic…