Captivating Content that Helps You Sell

How to Capture Customer Curiosity with Copywriting

In advertising, the right words can nudge a customer towards purchasing a particular product. Engaging copywriting can get attention and make customers curious enough to ask for more information about your services. This makes it important to have the proper words packaged in the right format to keep customers interested enough to learn more about what your business can offer.

Catchy copywriting starts with a good headline that grabs attention. Readers scan your business description first. If they become interested, that’s when they start over and read more carefully. It is important to make your content short and sweet—short enough not to bore, yet sweet enough to make your reader call to avail your services.

How do you make customers pick up the phone and call you? One way to do that is to evoke their emotions. Emphasize the benefits that can be achieved when they avail your products. For example, you’re a car dealer who wants to write persuasive marketing content. Why not appeal to your customers’ desire to travel to places they’ve never been before using their own set of wheels? If you’re a spa service professional, make clients envision restful paradise when they get into your spa. Of course, you have to deliver on all promises you make to ensure that your clients will keep coming back. Beware though, of making promises using exaggerated descriptions. Your readers will not believe you and say you just want to fool and fleece their money.

Are you saying selling the benefits, not the features? Features are the characteristics of your products and services, while benefits describe what the customer can have if they get what you’re offering. Here are some illustrations:

See the difference? If you read your content again and see more features instead of benefits, edit it to make your customers intrigued enough with the possibilities once they buy what you’re offering.

Remember, if you get your customers excited, they’re more likely to call you. Just be sure to strive to deliver personable customer service to ensure they come back—this time, with referrals in tow!