Like it? Share it! – How Facebook can Promote Your Business

When creating a Facebook Page, consider which type is right for your business.

Currently the most popular social networking site, Facebook has more than 900,000,000 users in its database with 150,000,000 regularly logging in everyday. It caters to a wide variety of age groups, from young adults to middle-aged people to seniors. Marketing your business on this site is easy. The best thing about it is that it costs nothing to create a page for your business. Try launching your social page today to reach out to more people and get more customers for your products and services.

Are you planning to promote a single product? ‘Brand or Product’ might be more suitable for you. Aiming to market your new business? ‘Local Business or Place’ might fit better. If you are a large company with more than a hundred employees, consider checking out a ‘Company, Organization or Institution’ page.

Take care to encode the correct details to your page so you won’t have to start over when you commit a mistake. Make it user-friendly and aesthetically attractive enough to catch the interest of everyone who accesses your page. As soon as it is ready, inform the public that you have a Facebook Page you’d like them to visit and view. If you manage to hold their interest as soon as they look at your page, then chances are you’ll get called whenever they need something from your business.

Benefits of Using a Facebook Page

With a Facebook page, you can post videos, photos, menus and other exclusive content for your potential customers to browse. Get them intrigued enough with sneak peeks about an upcoming sale, activity or renovation.

Customer communication is also made easier by this site. People can be more vocal about their reactions and feelings when they say it online. Take advantage of this ‘openness’ and post a question on your Wall asking for feedback or suggestions for improvement. Customers who are truly loyal will post detailed and helpful answers for you to mull over and study.

Facebook also has a Page Insights Dashboard where you can adequately measure if the page has is getting enough traffic. With this feature, you can see which days earned the most number of visits, how many people commented on what posts and help you find out more details about your customers.

You can also connect to more visitors while cultivating long-term professional relationships with them in this social site. Encourage your ‘fans’ to share your content and reward loyal customers with special deals that would further build trust and valuable relationship for your business.

If properly set up and advertised, a Facebook page will not just help you achieve new customers. This page also makes it easier to contact users and inform them of any developments like new products and discounts. Attract new customers for your business with a Facebook page. If your website and fan page are creatively designed, then you have more chance to impress and satisfy your new clients with fine customer service. Try making a page for your business! Once a user clicks ‘Like’, your page is automatically pasted on the user’s Wall as reference to the user’s set of friends. Now, isn’t that handy and trusty advertising?