This is a lovely video worth watching. It gets the point across and still make you smile. Powerful stuff for a market that is struggling in North America’s deep recession. This is a high production video and a lot of work went into pulling of this sight-gag. How could you take the same idea and…
Ok this is very funny and also painful in parts because it’s so accurate. However the real power of the piece is how most of the comments mimic the piece. This is one of the only examples of Youtube comments actually make the video viral potential even stronger. Check out some of the posted comments…
Even Sesame Street is getting into the act. Will it go viral or is the life of the amazingly successful Old Spice Viral campaign gone the way of all advertising. Lets see what the numbers look like for Grover in a week. Right now Grover is clocking in at just under 200,000 views. Not a…
I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign. I took some notes on…
Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character. Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to…
Here is a followup on the Old Spice viral ad that took the internet by viral storm. Now you can look at this fun and engaging case study that brings to light a lot of great facts. It also gives you a behind the scene look at the team working the response campaign that pushed…
I would be great to get more ads that looked like this. The big brands have the budgets all they need is the guts to let people create concepts movies that feature there product but also entertain the audience. Here are 5 examples of the commercial as cinematic art. BMW and the Action Thriller –…
Here is a wonderful ad from Guinness Beers. They create a fantastic Rub Goldburg device starting with simple domino and then go a bit crazy in a remote South American village.
A cool viral ad with some crazy guys running around using ladders on tall buildings. After checking out this video watch the second one that shows them creating the ladders and the scenes with the ropes still in place. Still a prity cool concept sport and viral ad.
If you plan to do a viral campaign learn from some of the best. Check out this video. It’s an awesome example of how to take a great idea and get millions to watch it on the web. Coke’s original goal was to beef up its digital activation platform.The plan was to release seven different…