Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. One of the most widely shared and high profile examples is Coke’s recent 2020 content strategy. These videos are long, but essential watching if you want to understand how brands are going to be…
Even though Coca Cola has a massive budget there strategy is sound and can be applicable to almost any marketing and communication budget Thanks to Jason Cormier for the original article. As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and…
An interesting and also disturbing interview with Seth Godin. Why does he think we are in an unending recession. What is the rase tot he bottom and are you in that race. Time to listen take action and start racing to the top. Why should I be listening to what Seth Godin says? Seth Godin…
What sparks the flash of brilliance? How does groundbreaking innovation happen? If you are interested in these questions take a couple of minutes to check out this innovative animation that helps clarify these questions so that you the observer can build your own answer. As with most everything on the internet these days it’s…
Here is a great presentation on why Google is in a declining market. Venture Capitalist Roger McNamee talks more about the near future of the internet and Google. So why should you listen to this guy? Well here is a bit about his influence. Bill Gates wrote in his book The Road Ahead: “Roger was a…
Are businesses using social media to their advantage? First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook. But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the…
This post was originally published on Engage the Blog. The fate of your website will be decided in less time than it takes you to finish reading this sentence. The same people who a decade ago would wait patiently through the screeching greeting of a dial-up modem are now frustrated when the homepage of CNN…
The study confirms that using branded mobile phone apps increases a consumer’s general interest in product categories and improves the attitude they may have toward the sponsoring brand. The researchers also found that mobile apps which are informational in nature or utilitarian were more likely to engage users than those where the app focused on…
We at Social Content Group think Bing Gordon has an important message for any CEO out there. In the video below, Bing Gordon discusses his thoughts on how to be a CEO in the era of the “consumer internet”, which is a completely different era than the first big Dot Com boom. Everything is social these…
The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often. 1. Mix Stock and Flow Content According to Noah Brier of Percolate, one key to a sticky blog is having a balance between “stock” and “flow” content. “Stock” content is the bedrock of a…