Category: Making Things Better

Measure Social Media ROI

Measure Social Media ROI

Start to measure social media networks together and separately. Every social media network has its own set of strengths. For example, you may find that Twitter drives the most site traffic, Facebook generates the most leads, and LinkedIn generates less but more qualified leads. Yes, you should absolutely analyze your social media strategy as an…

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10 Tips to Making Social Media Work Better

10 Tips to Making Social Media Work Better

Here’s how to make the most of social media in ten simple, economical ways: Customer relationships. Social media enables you to talk to your customers as individuals, give them relevant and useful content, and generally take it up a level from the mere transactional. A discount for your latest product; a short video of investment…

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3 Reasons People Fail at Social Media

3 Reasons People Fail at Social Media

Social media platforms are databases of people, facebook leading the way with 800,000,000 twitter in 2nd followed by linkedIn with 120,000,000.  Most businesses if they got 1 new client a week would be considered a healthy business.  Some only need 1 a month. The #1 reason people don’t succeed on Social Media Platforms is because…

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50 Ideas to Make Your Business Rock

50 Ideas to Make Your Business Rock

1. Put customers at the center of every decision. 2. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” 3. Return to core messaging. Clearly define your brand and educate your employees as they are your brand. 4. Be more open as a company. Readily admit mistakes and…

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