Promoting a viral video is almost as important as making a great video for youtube. Find out more in this great TED talk with Kevin Allocca, YouTube’s trends manager. Listen to his deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. TEDTalks is a daily…
Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. One of the most widely shared and high profile examples is Coke’s recent 2020 content strategy. These videos are long, but essential watching if you want to understand how brands are going to be…
Even though Coca Cola has a massive budget there strategy is sound and can be applicable to almost any marketing and communication budget Thanks to Jason Cormier for the original article. As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and…
Here is an amazing list of writers who are highly influential in Social Media. This is a good group to follow on twitter because you will suddenly have a large library of relavent content for your Social Media presentations. Thanks to Forbes magazine’s Haydn Shaughnessy, Contributor for the great info. Please go here for the original article with more info. Here are fifty social media writers who have very…
What sparks the flash of brilliance? How does groundbreaking innovation happen? If you are interested in these questions take a couple of minutes to check out this innovative animation that helps clarify these questions so that you the observer can build your own answer. As with most everything on the internet these days it’s…
Garry Vaynerchuk talks about Social Media and why we do not understand what it really is. “Social Media” is just a name or tag for what’s going on on the internet these days. A simple but powerful message. Give it a listen and then take a couple of minutes to let it sink in. Check…
Here is a great presentation on why Google is in a declining market. Venture Capitalist Roger McNamee talks more about the near future of the internet and Google. So why should you listen to this guy? Well here is a bit about his influence. Bill Gates wrote in his book The Road Ahead: “Roger was a…
Are businesses using social media to their advantage? First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook. But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the…
Here is a great post from a PR specialist who now does social PR/marketing. Some very poignant and candid comments makes this post a great read and an eye opener for anyone in on the long hard road to Social Content and/or Community Building. Here is a link to the original post if you would like to read more about Anita and…
People spend lots of time thinking about how to build up communities using social tools. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static…