Facebook vs. Google+: Which Site is Better for Business?

Social networking war erupted when Google+ was developed to operate alongside Facebook, the current reigning social site. When compared closely together, there are many similarities in the two sites’ offered features. Google+ offers much in terms of video-chat calls and more streamlined friend classification, while Facebook provides many tried-and-tested amenities like Facebook Pages and Groups. But how do we know which site is better for promoting a business?

Here are some factors to consider:

1. Popularity

Let’s face it. Popularity does count, especially when you want to promote something. Facebook has more than 500 million users while Google+ has a much lower user count, around 1.5 million. You should, of course, advertise in a much wider area because this would enable you to connect with a larger number of people.  This gives your business more chance to connect to a more diversified audience, as well.

2. Google+ ‘Newness’

Novelty is a less beneficial quality for Google+. Since Facebook came out earlier, its features are more defined and organized. Google+ still has to polish its many features, which includes Google+ Pages. Given time, Google+ will have fixed glitches and be equipped enough to put up serious competition against Facebook.

3. Existing Features

Google+ has the edge over Facebook when it comes to features. With G+, you can integrate all Google services you’re currently using. There’s also better friend management in Circles, which makes it easier for you to protect your privacy more and share content with people you choose. Although Facebook has Lists, Circles are more structured, easier to use and offers tighter privacy settings. Video chats also have a large capacity in Google Hangouts. You can invite up to nine people and make your online conference available to everyone. This opens up a whole avenue of opportunities for businesses who want to use videos and reach out to more people.

4. User-friendly Format

Although Google+ takes pride in offering minimalist news feed design, it is not as easy to use as Facebook. There are some buttons, such as the Google Apps for Business, Nonprofits and Voice, which need to be rehauled to provide fast and easy to understand format. When Google+ is improved to facilitate user experience, it will surely become popular and more attractive for non-users. Given enough time and work, this social site will become big enough. By then, it will spark more exciting skirmishes with Facebook, the present social media giant.