Increase Your Followers with a LinkedIn Company Page

LinkedIn Tips and Tricks to Increase Your Followers

When people get curious about your business, they check the Internet for more information. They look at your website and visit social media sites to look for your company. One of the social websites they’ll go to is LinkedIn.

There are more than 100 million professionals using LinkedIn to connect and keep up to date with each other. A company page is needed to provide enough information to sustain the curiosity of interested parties while making it short enough to appear organized and well-appointed. This can encourage positive word-of-mouth recommendations and testimonials to help you become more popular and accessible to a wide number of LinkedIn participants and visitors.

A company page serves as your selling piece for jobseekers, potential customers, current clients and other people interested in your business. Make creative and well-researched content to put your company in best light possible, while keeping it relevant for a wide variety of readers.

So, you’ve made a great overview for your company. How do you encourage your followers to stay and stick around your page? One thing to do is to keep your status updates fresh and current. Post related and significant news articles, blog entries, videos, special deals and other content. This will keep your followers clicking and reading through your page.

People are more liable to trust the content you post if they see recommendations from people they know. Garner recommendations from fellow LinkedIn members. Once their connections view the good word put for you, there is more chance that they will contact you about your products and services.

Jobseekers can make up a large number of viewers on your company page. Upgrade your account to a premium Careers page, where they will be able to find a treasure trove of information about your company’s career opportunities. Once they access your Employment section, suitable jobs will be highlighted according to their professional qualifications.

Once you have beefed up your LinkedIn company page, you can measure and analyze the traffic coming to your page everyday with your own Analytics tab. Monthly data is populated into graphs so you can learn which areas of your page receive the most clicks from what industries.

Source: http://marketing.linkedin.com/sites/default/files/attachment/LinkedinCompanyPageGuide_Mar2011_1.pdf