Free, Affordable Ways to Establish Web Presence

Letting the public know that you are open for business can be expensive.

Why not connect to the Internet and its vast number of netizens? Build up your web presence now to attract more and more visitors to your retail store or shop. If you’re worried about the price of investing on billboards and other signage materials, here are some affordable ways you can advertise:

1. Making and registering your own website.

A website can be a fount of information for your customers. If properly created, it can drive more calls to your business and earn you more profit. Make an investment with a website. You can customize it to provide knowledge about your business as well as your products and services. Look for affordable web domain registries and hosting sites for your website. Their coordinators will guide you through your options and help you decide which will fit your business better. If you already have a domain, look for hosting sites with package deals to save more on your budget.

2. Blogs

Blogs, especially those which are regularly updated, make great reading and marketing material. Link your website to your blog for more informal communication with actual and potential customers. Blogs are a great way to interact with your customers through the use of comment boxes. Proper use of this social media tool ensures more personal dealings with customers, which makes you seem more approachable and friendly.

3. Social Networking Sites

Social media sites are hubs of millions and millions of users waiting to be tapped. Try launching a social page or feed to market your business to a diverse base of users. This will enable you to share news about your company, offer special deals and discounts, and participate in online discussions about your business. Choose which demographic you want to attract. Social sites can help you share news about your business to your target audience.