Brands – Actionable Strategy & Tactics

From Offline to Online: Brands Moving to the Internet

By Bob Garlick | November 1, 2012

How a Brand can Gain Popularity and Earn More Customers on the Web Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain…

Building a Brand through Social Media

By Bob Garlick | September 18, 2012

How Entrepreneurs can Start on Online Business Campaigns As the Internet grows older, new applications pop up. Websites and search engines came first, and then the social networks started appearing and attracting users from almost every part of the world. Before social media, businesses can put up a well-designed website and tweak it now and…