Get More People to Look at Your Blog

If you have a blog or plan to start one you should keep one thing in mind. A blog is a product, regardless if it’s information based.

There are a lot of blogs out there, so yours better be good. If you want people to read it, then you should start promoting it and when they come to read it they better be blown away or entertained… or whatever you have written will quickly be forgotten and your blog will join the millions of other blogs that no one reads regularly. Here is some great advice from Lauren Hatch who has a great blog that people read.

Consistency
Readers want lots of posts, and “neglected content may inadvertently translate to neglecting your readers too.”

Eloquence
Read a lot, write well and proofread. Weinberg’s favorite bloggers “always have something insightful to say,” and “their content exudes intelligence and occasional wit.”

Uniqueness
Channeling Darren Rowse, Weinberg argues that being unique “requires not doing what everyone else does.” I.e. don’t repeat the news with nothing new to offer.

Specific
Focus on a niche and master it.

Personal
Let readers get to know the person behind the screen. Write “personal stories as it relates to your mission in blogging,” Weinberg says.

Analytical
“People love data, and they love knowing how data can be aggregated to make conclusions. They love charts and graphics, and they love the findings that can be made from this data in aggregate,” Weinberg says. So give it to them.

Detail
Details take a regurgitated news story and make them your own. The more detail, the better.

Thought-Provoking
Leave your readers thinking about your post long after they click away.

Passion
If you are passionate about your blog, readers will notice.

Instructional
Teach your readers how to do something interesting and useful, and it will be impossible for them not to share.

Networked
Be active in your quest to attract readers. “In order for people to find you,” Weinberg says, “you need to be able to market your blog to them. How does one do this? Comment on other bloggers’ posts consistently. Send tweets out to the bloggers with your own commentary.”