How does FaceBook decide who and what to put in your feed? Check out this article where they set up an account to research how FaceBook manipulates your content based on specific actions you take. There are some amazing tips and tricks if you dig through the whole think. Check out the full article here.…
I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign. I took some notes on…
I would be great to get more ads that looked like this. The big brands have the budgets all they need is the guts to let people create concepts movies that feature there product but also entertain the audience. Here are 5 examples of the commercial as cinematic art. BMW and the Action Thriller –…
Google TV There are bunch of alternatives to TV but soon you can now get it all through companies like Google and Mac. Macs Soon to launch iTV This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. …
I think this is a great comic that sheds some light onto why most websites fail as communication devices. It’s not that the website is poorly designed (which should not happen since we have so many free or cheap templates) but more that the content has little or no relevance to the people who are…
If you plan to do a viral campaign learn from some of the best. Check out this video. It’s an awesome example of how to take a great idea and get millions to watch it on the web. Coke’s original goal was to beef up its digital activation platform.The plan was to release seven different…
Wow… Meet The Boss is an amazing service and it’s free. I stumbled upon this and checked out one of their (shorter edited intro) video interviews on flat management style… 3 minutes later I was registered and listening to a fascinating 16 minute interview with Rory Sutherland on how to most effectively manage your brand…
I ran into this graph earlier this week and thought it was a nice indicator on how larger companies are measuring “how Social” they are. It’s important to know what your ROI is for social media but just as important it is important to measure your ROT (return on Time). This week at a Franchising…
Visit the unedited version of the original blog post: LINK Is There Something Other Than Advertising: The expected drop in internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused solely by the general recession and the decline in retail sales. Internet advertising will rapidly lose its value and its impact,…
Worry Less About ROI – Worry More About Being Relevant from Ross Kimbarovsky on Vimeo. This is a great rant style video regarding “RIO” the dreaded word that is spewing from the lips of executives in accounting departments, marketers in Starbucks and all over the nicely finished board room table. The focus of his short…