Mr Spashy Pants Explained

This is a great 4 minute TED chat by Alexis Ohanian. In the video he explains how loosing control on the web could be the best thing that could happen to your messaging or marketing endeavours. His story is about how Greenpeace used the internet to pick a name for the whale that represented there cause. Alexis Ohanian co-founded Reddit, a social-voting news website.