Social Media ROI Is Meaningless

Worry Less About ROI – Worry More About Being Relevant from Ross Kimbarovsky on Vimeo.

This is a great rant style video regarding “RIO” the dreaded word that is spewing from the lips of executives in accounting departments, marketers in Starbucks and all over the nicely finished board room table. The focus of his short video is “Get Relevant” or prepare to die… Ok so that’s a bit dramatic but if you are steering the ship you better take heed.