Strutting Your Stuff and Getting Your Audience Involved
Attract Your Target Customers for Customer Engagement
Writing great content is worthless if there’s nobody reading it. Make sure your content reaches your target audience with the help of social media. Before you do that, though, you must study which social network to join. You should determine what group of people you need to engage. Are your products for the teen crowd? Or the 21-35 age bracket? Where are your target customers active? Chances are they’re on Facebook with its 800+ million users. Are they more sociable on Twitter? Maybe they’re on Google+ or Pinterest.
Find out where your customers hang out online with surveys asking what social networks they belong to and how long they stay there. When are they usually online? What do they like to see from your page? Can they be interested in articles written about this topic or so? If you are particularly close to your customers before you go online, they are more likely to join you on social media. This is why offline customer engagement is still more important than online customer service. There’s more face-time and actual conversations. Lasting impressions are triggered with close contact as well, which is not much encouraged online.
Creating accounts in social networks where your customers frequent isn’t enough. You must be prepared to be committed to posting at least three updates every week to ensure your customers will continue reading your content. Make sure that you provide quality content every time to keep them interested. One way you can do this is to check out successful companies in your field with social marketing campaigns. Examining their social media pages can bring you insights on what kind of content works. Figure out how they engage their customers. Learning from them will help you create a feasible strategy to establish a strong online marketing campaign.
Found that your content doesn’t rock as much as you think it does? Browse the comments page and see whether there are some remarks you can work on. Maybe your articles need to be professionally edited for stylistic mistakes. It might be that your pictures are not sharp-looking enough and your videos may not be that exciting, too. It is better to let an editor, as well as a member of your target audience, examine your content first before you publish it. This way, you’ll make fewer mistakes and churn out better content. Once they see that you’re consistent with the quality of your content, they’ll be more encouraged to regularly check your page for updates.
Combine pictures and videos with your articles. Writing blog posts are great, but providing only this type of content can get boring. Why not experiment with meme creation? A picture’s worth a thousand words and a picture with a fitting and funny caption can draw the number of eyes you want on your page. Videos, if made right, also attract a high number of interested viewers. Watch business videos that generate the highest view count. What do they all have in common? They’re short but they get the message across in a creative way without seeming hurried or lengthy. Study and adopt the techniques they use to create successful videos. You’ll enjoy the same triumph if you manage to follow the right formula.
In addition, why not experiment with other types of content? If you have good speaking abilities, a podcasting channel may be right for your marketing needs. It has proven to be effective for various businesses with many subscribers swearing by its benefits. With podcasting, you can reach busy professionals, working mothers, and other people with less than an hour’s free time every day. All you need is a properly working microphone, sound equipment or computer, and you’re on your way to starting your first podcast session.
Providing high-quality content, however, does not necessarily mean hundreds of customers waiting to read your content. You might have readers, but they’re small in number and do not give you enough exposure on the web. What you can do is to take care of the customers you’ve got. Interact with them well. Sooner or later, the fans and followers you’re looking for will come to your page. They’ll post questions, comments and click ‘Like.’
Sustain this pace with engaging answers. Make them feel that you care enough to listen to their opinion about your merchandise, store, employees and work strategies. If you meet them at your store, chat them up and make them feel comfortable. Back up your online marketing strategy with reliable face-to-face customer service.
The secret to getting customers to check out your page is to provide unwavering online service. You must be ready to promptly answer their questions. In fact, you should take a step further and take a look at their profile pages as well. Like and share content you find interesting. Followers will be touched and pleased to realize that you like the content they post. This will make them continue to reciprocate. Continue doing this and you’ve got a cycle of regular customer engagement. You’ll have good relationships with them online, get more customers through word-of-mouth marketing and win more sales. A win-win situation for everyone.
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