You Should Be Leading A Tribe

Watch this wonderful talk on “TED” by Seth Godin who (if you don’t already know) is an entrepreneur and blogger (one of the most popular) who thinks about the marketing of ideas in the new digital age.

Seth Godin talks about how the Internet has changed mass marketing and revived  “tribes”. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to become leaders of our own tribe.