Catching Attention with Online Display Ads You’re browsing the Internet, looking for how-to articles on de-clogging the toilet and new recipes to try out for today’s dinner. Suddenly, you see an animated ad on top of the web page you’re currently browsing. It’s about getting tickets for a trip to the exotic tropical islands of…
How Google Analytics can Improve Your Conversion Rates Go beyond counting page-views and visitors with the Conversion Suite in Google Analytics. This application will help you observe how your online marketing efforts come together to drive more traffic to your website. Find out whether enough people download, share and engage with your content. Understand what…
How Other Companies can Benefit from Successful NGO Campaigns Non-governmental organizations (NGOs) and charity groups may be different from businesses in their core level, but the two groups are the same when it comes to social media. Their social media goals are no different from each other. Both of them seek to connect with their…
How Online Customer Service is Good for Your Business You’ve successfully created social media pages and attracted a lot of followers. One day, you signed in and saw some inquiries from a customer about a faulty product. As you do not know what to do, you ignored the questions and turned to the contact center…
How a Brand can Gain Popularity and Earn More Customers on the Web Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain…
Online and Mobile Marketing Tips for Teen-Targeted Businesses The teens will soon become the future buyers. How do they behave online? Are they any different from the usual Internet user who’s more active on weekends? For American teens, it is important to remain connected almost 24 hours a day, 7 days a week. According to…
How the Advancements of Technology is Changing the Way We Communicate Times fly by, indeed. Before the 1960s, the images we used to see in television were black and white. There were more newspapers, pamphlets, magazines and other print materials where businesses advertise their products and services. The radio was popular back then: news, dramas,…
How to Use Effective Push Notifications for Mobile Marketing You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not? Push notifications allow a downloaded application to provide users with messages being ‘pushed’ to their phones from the server. So, what does it matter…
How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their…
How to Perform Pleasing & Popular Pinterest Marketing Campaigns After gaining popularity since the early months of 2012, Pinterest became the next biggest social network after Facebook and Twitter. Its current demographics show that women remain its top users at 68%. This social networking site acts like a virtual mix of pinboards and scrapbooks where…