Ways for Both Participants can Join Forces and Work Together
Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this from happening? One feasible answer is to make it amenable for both marketers and designers to work together. The workload has to be clear-cut and organized, with enough room for creativity. Both must be given guidelines of their responsibilities so they understand the requirements without being hampered with too many rules.
Marketers are involved with the preparation stage of the ad creation. They interview the entrepreneur about the nature of the business, the intended message, and perform consumer studies and content creation. They also create, implement, and monitor their marketing strategies. They’ll answer whether the marketing method is effective enough to answer the needs of the target customers. They frame the basic requirements and make illustrations on how they want a certain ad to look. These plans are given to the designers who’ll be responsible for translating the marketers’ ideas to visual form.
Designers will take into account the marketers’ strategy and the client’s specific advertising needs. They think of ads that will entice customers to view and think of the product. The designers’ goal is to frame the ads according to the intended message of the business. They will then create alternative marketing designs that will be evaluated by both the marketer and the client. One or two pieces will be chosen from the lot to be used for the campaign.
Marketers and designers butt heads when they have difficulty understanding the other’s side of the argument. Marketers can be preoccupied with the ad and website analytics data, and make them insist on changes that designers may find aesthetically unappealing. For example, designers might use animation graphics on all major web pages. Incidentally, this causes the website to hang and be unresponsive. This turns off visitors and causes a downturn on the analytics data. Marketers take note of this and insist on taking down or reformatting the web pages to make the loading time much faster. Analyzing the situation this way points out a workable solution: compromise. Reformatting the entirety of the lagging websites can take too much time on the designers’ part. Instead of insisting on this method, it is more feasible to make the graphics simpler yet still visually appealing.
Involving both marketers and designers in the brainstorming process with the client will be more beneficial for everyone. This will make communication easier and make both marketers and designers fully understand the client’s marketing goals. This will result to more tailored campaigns that will be more effective in attracting leads that turn into customers.
Studying basic marketing and design concepts will also help both groups to understand where the other is coming from. This will result to smoother and more knowledgeable relations between marketers and designers. Being familiar about the marketer’s goals will help the designer to create original ads and websites that comply with marketing standards. Design ideas can also aid marketers in determining whether ads will efficiently garner clicks and leads.
These ways will help encourage the creative process while getting viewers to become actively interested in a business ad or website. Being a little lenient on the rules while emphasizing the basic concepts gives both marketers and designers room for adjustment and inspiration. Combining the two will turn out better marketing campaigns for your business.
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