Tag Archives: Website Creation

Let’s All Work Together: How Marketers and Designers can Collaborate on Social Media

Ways for Both Participants can Join Forces and Work Together


Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It can make a project go beyond the schedule and make it impractical to work anymore. How do we prevent this from happening? One feasible answer is to make it amenable for both marketers and designers to work together. The workload has to be clear-cut and organized, with enough room for creativity. Both must be given guidelines of their responsibilities so they understand the requirements without being hampered with too many rules.

Marketers are involved with the preparation stage of the ad creation. They interview the entrepreneur about the nature of the business, the intended message, and perform consumer studies and content creation. They also create, implement, and monitor their marketing strategies. They’ll answer whether the marketing method is effective enough to answer the needs of the target customers. They frame the basic requirements and make illustrations on how they want a certain ad to look. These plans are given to the designers who’ll be responsible for translating the marketers’ ideas to visual form.

Designers will take into account the marketers’ strategy and the client’s specific advertising needs. They think of ads that will entice customers to view and think of the product. The designers’ goal is to frame the ads according to the intended message of the business. They will then create alternative marketing designs that will be evaluated by both the marketer and the client. One or two pieces will be chosen from the lot to be used for the campaign.

Marketers and designers butt heads when they have difficulty understanding the other’s side of the argument. Marketers can be preoccupied with the ad and website analytics data, and make them insist on changes that designers may find aesthetically unappealing. For example, designers might use animation graphics on all major web pages. Incidentally, this causes the website to hang and be unresponsive. This turns off visitors and causes a downturn on the analytics data. Marketers take note of this and insist on taking down or reformatting the web pages to make the loading time much faster. Analyzing the situation this way points out a workable solution: compromise. Reformatting the entirety of the lagging websites can take too much time on the designers’ part. Instead of insisting on this method, it is more feasible to make the graphics simpler yet still visually appealing.

Involving both marketers and designers in the brainstorming process with the client will be more beneficial for everyone. This will make communication easier and make both marketers and designers fully understand the client’s marketing goals. This will result to more tailored campaigns that will be more effective in attracting leads that turn into customers.

Studying basic marketing and design concepts will also help both groups to understand where the other is coming from. This will result to smoother and more knowledgeable relations between marketers and designers. Being familiar about the marketer’s goals will help the designer to create original ads and websites that comply with marketing standards. Design ideas can also aid marketers in determining whether ads will efficiently garner clicks and leads.

These ways will help encourage the creative process while getting viewers to become actively interested in a business ad or website. Being a little lenient on the rules while emphasizing the basic concepts gives both marketers and designers room for adjustment and inspiration. Combining the two will turn out better marketing campaigns for your business.






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Yes, This Looks Like a Trustworthy Site

How to Make a Good Impression with Your Website

Other than the blog, a website is a necessary online real estate you need to claim and start setting up. Once the site’s up and running, you’ll also need to measure the analytics to see if there’s any part of the website that needs improvement. But how do you make your content inspire trust among your users? What do you need to make them trust your message and look up your details on the Contact Us tab?

Website content doesn’t need to be long and too detailed to make viewers feel that you’re knowledgeable in your field. If you need to disseminate information important to your customers, create a Resources page with organized links instead of dropdown menus or tabs. Excessive use of tabs can make your website look cluttered and confusing. A large number of tabs can also slow down loading time of your web pages and cause your visitor count to go down.

When making content for your business website, 3-5 short paragraphs with five sentences each are enough to engage your visitors. Any longer and they will just scan the whole page or move on to the next one. Use quality pictures to break up the content and let your viewers’ eyes rest and enjoy the high-resolution photos. An introductory video can also be uploaded to your website to connect your visitors, especially those who like visual content better.

There are some pieces of ‘signal content’ customers usually look for in websites they visit. These effectively encourage visitors to come back and browse your site. According to Jeremy Schaedler, a contributor on Marketingprofs.com, visitors are more likely to feel brand trust if they see the following types of content:


1. Show authoritative sites where you’ve been featured or awards and distinctions received.

Is your business included in Angie’s List? Did your store get awarded for fine customer service or professional conduct? Mention these on your website’s About Us section. If you have a roster of awards or have been the recipient of a certain prize for a number of consecutive years, bring them up as well. You can also include distinctions like being an authorized service center, installer or contractor of a particular brand. This will help make your viewers trust that you’re capable enough to do the job.

2. Get accredited by the Better Business Bureau (BBB).

Let Better Business Bureau assess and accredit your business. You will be graded according to your track record in the market, as well as, whether you honestly represent your products and services, honor guarantees, and more. Once you manage to pass BBB’s qualifications, you are committing to resolve customer complaints and maintain proper business standards.

All these make customers trust BBB accreditation. Succeeding in the testing phase will allow you to post their badge on your site and declare that you’ve been accredited by the organization. Once users see you’ve been officially certified, they’ll be more likely to buy your merchandise.

3. Post staff bios and pictures.

A page about your staff gives a business more trustworthy feel. This conveys assurance that the business is willing to stand by any promises they make. You can show their educational background, work experience, professional associations, and other credentials. Poor-quality photos will turn off visitors and bump you down a few points in the satisfaction ratings. Their pictures should be clear and well-taken, with your staff projecting the image you want your business to be seen. If you have a dental clinic, you need photos that show your employees on a warm and friendly light. Many law offices, on the other hand, make themselves appear serious and tough to make potential clients confident in allowing them to handle their legal matters.

4. Add testimonials.

Gather testimonials from happy customers and post them on your website. If possible, ask satisfied clients to let you shoot video testimonials. This will help increase customer trust and make them feel comfortable enough to rely on you. You can also allow customers to post their own feedback. This, however, makes it necessary to monitor the testimonials closely. You might encounter negative feedback or spam comments. Try linking your testimonials web page to Yelp and other review sites so your customers can easily see what people are saying outside your website’s online territory.

5. Ensure a secure website.

Security of private accounts, especially in an ecommerce website, is a high priority. If customers can’t trust you with their financial account information, they will not bother to come back. Make it a point to periodically check for hacking attacks, malware threats, viruses and other online threats. Making sure of customer protection will make clients trust you more and come back to buy your merchandise.

6. Add social media plugins.

Facebook like icons can be beneficial toyour website. The number of people liking your blog posts and other pieces of content can influence visitors to check your website out in a more thorough manner. Integrate this with your social marketing campaign to make followers visit your website and engage more with your content.

7. Display your phone number clearly.

Make your phone number appear on every page of your website at the top right corner. Placing the phone number on this position will make it more visible to your visitors. This encourages people to call for more inquiries and open up opportunities to generate sales leads.

8. Make a privacy policy.

Customers nowadays are more concerned with security, especially with threats of online hacking. Make your website a safe place for your clients. Protect their information and make them informed with what you do with their details on a short and comprehensive yet easy-to-understand privacy policy. This will inspire trust and attract more customers to your website.




When in Doubt, Use Colors

Colors can make a store or website look more lively and attractive. If you have an overly plain website that does not suit your business, then consider reinventing the colors.

Colors are useful in every marketing endeavor. Ever since we were babies and little tots toddling around, we have always been fascinated with the reds, blues, yellows and other hues around us. Life would indeed be boring without color, because it essentially conveys life, from the lightest to the darkest of shades.

The same is true when it comes to website design. Visual appearance is hugely important. If the sense of sight is not stimulated, the viewer will more likely become uninterested and look for some other business to contact. Colors are also vital when it comes to branding. Without them, brand recognition and recall will be hard to come up with. In addition, if the colors you used for your brand don’t mix well, customers will soon forget it or get irritated with it.

According to a Kissmetrics study, color can affect marketing. Customers rank visual appearance as the most important quality to determine whether a product should be bought or not. This is efficiently demonstrated on Pinterest, the social network that immediately became popular due to its visual interface. In fact, many people examine the overall look of a product before buying it. They check for unusual lumps, scratches, fading color and other flaws. If they see one defect, they put it down and look at another piece or bring the product to a sales representative.

Paying attention to how your ecommerce website ranks in overall appearance is important. Make sure the colors complement because mismatched shades can turn off customers. Pleasing colors encourage website visitors to browse more products. The way your products are presented can intrigue them and make them reach for their wallet or credit information. Make sure your products are tastefully displayed. Show them to their best advantage. Take examples from successful ecommerce stores and see how they display their goods:

In the top two pictures, we can see that the clothing retail entrepreneur used actual people to wear the garments instead of mannequins. Employing models to wear your products makes visitors visualize how they would look wearing the clothes. Colors are used to make the garments stand out. At the top-left image, the model is made to stand in front of green foliage. This brought out the pink, orange and violet colors in her dress. A filter is used on the second picture to blur the background and emphasize the model’s clothing. The bright yellow and blue stood out, including her ring, the bag and the hat. This demonstrates the fine use of colors to attract attention.

Even plain accessories can be made extraordinary, especially when they’re shown well. On the lower left image, the black necklace was set against a rough-hewn wooden surface. This photograph evokes simple charm, which makes it especially striking for viewers. The middle photograph with the suitcases used complementary colors and fine arrangement to stand out. This increased the visual appeal of the bags, which would have been diminished if the entrepreneur showed them off piece by piece. Even the bread looks good. It looked more yellow as it lay there on the white background. The loaves look soft and firm enough that viewers want to pluck a slice out of the picture.

Color is important in creating a good impression. Proper use of color makes a brand especially memorable. There has to be consistency as well, to ensure that the customers remember that your logo represents your company. This is demonstrated in Coca-Cola’s use of bright red and white, Yellow Cab’s yellow and black, and Home Depot’s orange and white.

It will be difficult to promote a brand if color is improperly used. People will constantly ask, “What is that brand again?” This makes it important for businesses to immediately use colors that would form their logo. Color psychology must be considered to ensure that the right impression is made on your customers. Here’s how the North American market is affected by the following colors:

Let’s apply these color interpretations to the logos above. Take Starbucks, for example. Green is such a restful color that makes people loosen and lighten up. This color is used to imbue the coffee shop with a relaxing atmosphere and make people stop for a while and unwind. So, when you’re thinking of colors to use for your own brand or logo, think of your goal. What is it that you want customers to think or feel when they go to your store? Do you want them active or relaxed? Realistic or dreamy? A careful choice of colors can help you convey what image you want your customers to see and make them feel the atmosphere you want to assume.

Thinking of what colors to use for the regular price and discount tags on your website and store location? Here’s how to decide:

Red and orange implies urgency, with royal blue and black conveying luxury. Entice impulse buyers to open their wallets. Display them with these colors dominating the background. Navy blue inspires trust, which makes it a popular color for banks. Want shoppers to relax their hold on their cash? Use green backgrounds and accents on the decoration. Clothing stores for women use pale colors and pinks to evoke a dreamy atmosphere that drives women to remember dress-up games when they were children. This puts many women in a shopping mood.

Make sure to use the right colors to evoke the reactions you need from your customers. Proper use of colors will make your store especially attractive for your target market. So before you renovate and decorate, think what colors to use for website design and store layout first.



Kissmetrics Blog


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Web Images and Graphics that Fascinate

How Pictures Serve to Captivate Customer Curiosity

You’re looking at your website one day and wondering why it’s not attracting more customers. Analytics report that once visitors enter your website, they don’t stick around for more than three minutes or so. You study your website again and notice the plain black background and the white text splashed over it. The content is good enough in conveying what your business is all about. Why, then, is your website not getting you more leads?

Checking up with different web designers has brought the same answer: the website is overly simple, and that it lacks pictures and other graphics. In fact, one designer baldly tells you that your website looks boring and appears to be created by an amateur. They all tell you that a website must have bold colors and high-resolution images that will help catch and keep attention to your well thought-out content.

Visitors are more impressed with well-designed websites. They are more liable to access the Contact Us page if they see that you worked hard to present flashy images supported by engaging content. You’ve hired a professional photographer to take good pictures for your website. In considering which images to put in your site, you must think about two elements: (1) images with story appeal; and (2) images that are relevant to the content.

An example of a well-selected image is this picture from the home page of thewebsitedesigncompany.com.au:

Notice the background image of this real estate and property management company website. A woman happily smiles at the one taking the photograph, conveying her happiness with the gem of a property being shown to her. The image instantly captivates the visitor’s attention. The eyes are then drawn to the marketing copy above the picture. Both elements are satisfied. The picture has a story in it that makes one stare and think about it for a while. It also meets the relevancy requirement. If the picture is pasted on a website of a theme park, visitors will get confused and be likely to click the back button.

Other qualities to consider in putting images in a website are the following:

1. Proper Placement

Imagine if the picture in the above website is not properly placed. Instead of its original position at the bottom of the text, the picture is placed behind the paragraphs of black-colored words. Wouldn’t that be exasperating to see? This makes it important for web designers to choose the right positioning of images. A correctly placed photograph will enhance the beauty and attraction factor of the website.

2. Well-worded Captions

Captions are important because they draw the visitors back to the content in your website. Once they’re entranced with the main photograph, their attention might not flit back to the content if you don’t have a good caption to bring the eyes back to the text.

Let’s go back to the screenshot of the website above. The caption reads, “ROBERTSON. PERFECT FOR YOUR WEEKENDER.” The caption is white in color, easily read and noticed. When visitors see this, they’re reminded of the reason why they entered your website—they want to buy or sell real estate.

3. Anchoring Margins

When organizing the text, always remember to align it always on the left side. Never right nor center. If you do that, you’ll make it hard for your visitor to read your company. And since web visitors have a notoriously low patience threshold, they’ll soon close the window or look for another company with a website that has clearly aligned paragraphs.

4. Upload Pictures with Care

It is best to choose carefully which pictures to upload in your websites. If you place high-resolutions in every page, then your page might not load fast enough, especially for visitors with slow Internet connection. When this happens, expect a lower number of visitors to contact you because web users are more liable to look for other websites with faster loading times.



Kissmetrics Blog


Free, Affordable Ways to Establish Web Presence

Letting the public know that you are open for business can be expensive.

Why not connect to the Internet and its vast number of netizens? Build up your web presence now to attract more and more visitors to your retail store or shop. If you’re worried about the price of investing on billboards and other signage materials, here are some affordable ways you can advertise:

1. Making and registering your own website.

A website can be a fount of information for your customers. If properly created, it can drive more calls to your business and earn you more profit. Make an investment with a website. You can customize it to provide knowledge about your business as well as your products and services. Look for affordable web domain registries and hosting sites for your website. Their coordinators will guide you through your options and help you decide which will fit your business better. If you already have a domain, look for hosting sites with package deals to save more on your budget.

2. Blogs

Blogs, especially those which are regularly updated, make great reading and marketing material. Link your website to your blog for more informal communication with actual and potential customers. Blogs are a great way to interact with your customers through the use of comment boxes. Proper use of this social media tool ensures more personal dealings with customers, which makes you seem more approachable and friendly.

3. Social Networking Sites

Social media sites are hubs of millions and millions of users waiting to be tapped. Try launching a social page or feed to market your business to a diverse base of users. This will enable you to share news about your company, offer special deals and discounts, and participate in online discussions about your business. Choose which demographic you want to attract. Social sites can help you share news about your business to your target audience.