Author: Bob Garlick

Be More Popular with Facebook

Be More Popular with Facebook

Fascinate Facebook Fans to Earn More Likes Creating a Facebook page is easy, but making it popular is a pressing problem. More and more businesses are becoming more well-known in Facebook and you might get passed over by customers if you don’t change your strategy. Intrigued about the reasons why customers click ‘Like’ on those…

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Any Website Visits Lately? Use Google Analytics to Find Out

Any Website Visits Lately? Use Google Analytics to Find Out

 How to Measure the Number of People Visiting Your Website You’ve spent an enormous amount of time and effort building a website for your business. Content is written, read, edited and reviewed while the post layout undergoes quality control repeatedly. How will you know if your website gets unique visits? Is your online marketing strategy…

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Taking the Ruler Out on Profit

Taking the Ruler Out on Profit

How Marketers Measure the Return on Social Media Investment The infographic entitled “Facebook and Twitter ROI” says: 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be; and, 77% of CEOs think marketers don’t talk about what really matters in business: SALES. The first assertion is, in…

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Is Social Media Worth the Investment?

Is Social Media Worth the Investment?

Methods to Help You Measure the ROI from Your Social Marketing Efforts Social marketing is such a hot topic for retailers and entrepreneurs these days. It is talked about due to its efficient and effective way in attracting more people to come to the store and complete a transaction. This is why business owners strive…

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Sony, the Pinterest Star that Caught a Thousand and More Eyeballs

Sony, the Pinterest Star that Caught a Thousand and More Eyeballs

How Sony’s Pinteresting Strategy Generated an Increase of 800% Traffic to their Website News Bulletin: PINTEREST NOW THIRD LARGEST SOCIAL MEDIA SITE! Upon learning about Pinterest’s overwhelming popularity, Sony began browsing and studying the social media site. Their staff found cakes shaped according to the form of old Walkman and other old Sony products honored…

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Four Master Rules of Content

Four Master Rules of Content

What are the qualities of catchy content that captures the interest of everyone who reads it? Well-known as a marketing specialist who provides engaging content, Kathy Klotz-Guest suggest that content should have four strategic characteristics, in order to be successful in garnering customers. Here are her words on the subject: Content must first be simple.…

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How Do You Dominate Facebook, Twitter and YouTube?

How Do You Dominate Facebook, Twitter and YouTube?

Ways to Fully Utilize the Potential of the Three Biggest Social Sites Let’s look at the statistics first. Facebook has more than 900 million users listed now, Twitter with 150 million active accounts and YouTube with over 92 billion page views each month. Mind-boggling facts aside, we are now weighed down with doubts on whether…

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Social Media’s Ultimate Goal

Social Media’s Ultimate Goal

What’s more important? Immediate Profit or Lifelong Customers? Businesses invest on social media to market their products and services, get regular customers and increase profit. Sometimes, entrepreneurs embark on web marketing campaigns and get disappointed when they don’t immediately achieve their desired outcome. As a result, they scrap the whole social networking project and look…

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Be in Charge of Your Social Media Presence

Be in Charge of Your Social Media Presence

How Do You Manage Your Social Media Accounts? It’s hard to efficient in social networking if you have more than five accounts to monitor every day or every week. Update your Facebook status, tweet to experts, check in on Foursquare and pin Pinterest pictures without changing browsers. Listed below are five social media tools you…

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