Meet the Boss TV, My New Mentor

Wow… Meet The Boss is an amazing service and it’s free.

I stumbled upon this and checked out one of their (shorter edited intro) video interviews on flat management style…

3 minutes later I was registered and listening to a fascinating 16 minute interview with Rory Sutherland on how to most effectively manage your brand in a rapidly changing – and ever more competitive – marketplace.

Why should you be listening to what Rory?

Check out this quick bio and then watch in awe. Rory was promoted to Head of Copy at Ogilvy UK in 1996 and Creative Director in 1997, where he was closely involved in the agency’s relaunch and restructuring as OgilvyOne. He was promoted to Executive Creative Director in 2002 and, more recently, also became Vice-Chairman of the overall Ogilvy Group in the UK.   Rory was recently elected President of the IPA, the advertising association.