How this Google Application can Help Generate More Customer Calls You’ve been craving pizza all day so you log into the Internet as soon as you get home. Upon encoding ‘pizza boston’ in the Google search bar, you see a list of businesses arranged like this: Intrigued, you click on one of them and find…
Letting the public know that you are open for business can be expensive. Why not connect to the Internet and its vast number of netizens? Build up your web presence now to attract more and more visitors to your retail store or shop. If you’re worried about the price of investing on billboards and other…
How to Capture Customer Curiosity with Copywriting In advertising, the right words can nudge a customer towards purchasing a particular product. Engaging copywriting can get attention and make customers curious enough to ask for more information about your services. This makes it important to have the proper words packaged in the right format to keep…
Here is an amazing list of writers who are highly influential in Social Media. This is a good group to follow on twitter because you will suddenly have a large library of relavent content for your Social Media presentations. Thanks to Forbes magazine’s Haydn Shaughnessy, Contributor for the great info. Please go here for the original article with more info. Here are fifty social media writers who have very…
Here is a great post from a PR specialist who now does social PR/marketing. Some very poignant and candid comments makes this post a great read and an eye opener for anyone in on the long hard road to Social Content and/or Community Building. Here is a link to the original post if you would like to read more about Anita and…
People spend lots of time thinking about how to build up communities using social tools. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static…
The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often. 1. Mix Stock and Flow Content According to Noah Brier of Percolate, one key to a sticky blog is having a balance between “stock” and “flow” content. “Stock” content is the bedrock of a…
Here’s how to make the most of social media in ten simple, economical ways: Customer relationships. Social media enables you to talk to your customers as individuals, give them relevant and useful content, and generally take it up a level from the mere transactional. A discount for your latest product; a short video of investment…