How to Create a Google Analytics Account Analytics can help businesses measure the return on their social media investments. It will be difficult for entrepreneurs to measure the presence and growth of website traffic without any website analytics application. If you cannot precisely determine the effectiveness of your web marketing campaigns, your business might fail…
Online and Mobile Marketing Tips for Teen-Targeted Businesses The teens will soon become the future buyers. How do they behave online? Are they any different from the usual Internet user who’s more active on weekends? For American teens, it is important to remain connected almost 24 hours a day, 7 days a week. According to…
How the Advancements of Technology is Changing the Way We Communicate Times fly by, indeed. Before the 1960s, the images we used to see in television were black and white. There were more newspapers, pamphlets, magazines and other print materials where businesses advertise their products and services. The radio was popular back then: news, dramas,…
The Importance of Training Executives for Social Media Social media is the catchphrase these days. Your younger siblings are into it, the store next door is planning a campaign, while your competition across town already has Facebook and Twitter pages. You therefore issued orders for your executives to launch social networking campaigns. A month into…
How to Tweet, be Seen and be Followed by Thousands You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet? Weekends, by far, are the best days. Log onto Twitter and tweet your…
How to Use Effective Push Notifications for Mobile Marketing You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not? Push notifications allow a downloaded application to provide users with messages being ‘pushed’ to their phones from the server. So, what does it matter…
If you’re given a choice between reading a long article and viewing a beautiful picture with a short text, what would you choose? It would be the picture, of course. Did you know that*: 90% of information transmitted to the brain is visual, and visual are processed 60,000 times faster than text; 40% of people…
Connect with Your Audience with Audio and Video Podcasts Speaking is the most basic form of communication. When we hear someone talk, we automatically want to listen. People who have the gift of gab are able to speak readily, eloquently, and fluently to persuade everyone. This partly influenced the invention of the radio, which can…
In a showdown between SEO and content, which will emerge as the winner? SEO, or search engine optimization, increases websites’ rankings in major search engines like Google and Bing. There are many kinds of search results, from images and videos, to news and books. Improving your website visibility through organic search results enables Internet users…
How to Use StumbleUpon for Content Marketing StumbleUpon is a social bookmarking site that allows users to discover websites catering to their personal interests. This program has attracted more than 20 million users since its launch in 2001, longer than social networks have been around. Users flock to this site to discover websites they haven’t…