I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating to organizing and planing for a successful viral marketing campaign. I took some notes on…
Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever visited a dormant blog… it feels like visiting a ghost town. Bad for you and…
This is a great post from the 1stwebdesigner blog that covers the newest trends in web design. I am very happy to see more of a magazine layout approach to the design these days. The design of web based communication pieces has come a long way in the past couple of years. I’m finding that…
Here is a great viral video showing how you can save the planet and save your company money. This seemingly simple statement is explained in clear and understandable script which is driven by a wonderful animated character. Check it out I think you will like it. It’s entertaining as well as informative. Don’t forget to…
Ever wondered what your search results look like. What if you could make a cool movie about those results. Well Google makes that possible with this wonderful device. If you like the one I made then make your own by going here. It only takes a couple of minutes to set the parameters for the…
It’s still being developed and has been talked about since 2004 and now it almost here. Yep it coming and nothing will step it. A lot of developers have HTML 5 sites all raady to go and most of the stuff is focused around mobile applications. HTML 5 will be a blessing and curse as…
Here is a great social media experiment that started about a couple of months ago. I didn’t find it till past the deadline but those who shot some video that day should submit. Here is what it’s all about. On July 24, people around the world made history by capturing glimpses of their lives on…
Here is a followup on the Old Spice viral ad that took the internet by viral storm. Now you can look at this fun and engaging case study that brings to light a lot of great facts. It also gives you a behind the scene look at the team working the response campaign that pushed…
Watch this wonderful talk on “TED” by Seth Godin who (if you don’t already know) is an entrepreneur and blogger (one of the most popular) who thinks about the marketing of ideas in the new digital age. Seth Godin talks about how the Internet has changed mass marketing and revived “tribes”. Founded on shared ideas…
I think that people have had to tighten there belts and do more with less. Because of this, PR has had a chance to show that it can be a great way to promote a business cost effectively. I think that the rise of social media as a PR tool is what is driving the…