How to Increase Visibility when Customers Need You It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time to effectively accomplish any task. But, aren’t customers the most important aspect of any business? Without them, there would be…
How Traditional Businesses can Weather the Social Media Times Newspapers, magazines, ad agencies, and other print publications have been around more years than we could count on our fingers. Tabloids or broadsheets have been our staple reading material every morning. Sheets were turned and news will come out to tell us the latest thing that…
Start Campaigning on the Mobile Web the Future of the Internet Although many people prefer to surf the Internet using their personal computers, there are those who prefer to remain connected while on the go. They check out their social networking accounts, email, play online games or look up some establishments where they can shop…
Gary Vaynerchuk’s Take on Customer Service in the Time of Social Media Social media, according to Gary Vaynerchuk, needs a long-term commitment, not a one-night stand with immediate gratification. When entrepreneurs go into social marketing, they should not expect huge returns on investment as soon as they first create their Facebook, Twitter or Google+ company…
Attract Your Target Customers for Customer Engagement Writing great content is worthless if there’s nobody reading it. Make sure your content reaches your target audience with the help of social media. Before you do that, though, you must study which social network to join. You should determine what group of people you need to engage.…
Dos and Don’ts in the Tweeting Social Network When developers first opened Twitter to the public, there were various reactions from delighted to displeased. There were users who couldn’t make sense of the 140-character limit and declared it didn’t make sense to tweet something that short. Time passed and users got used to Twitter’s unique…
Is Your Merchandise Any Good? Try Product Testing You’ve put all your efforts into creating a ‘perfect’ product for your store. After putting it out on the market for everyone to see, only a small number liked your merchandise. This scenario can be disheartening once you go back to managing expenses incurred for product building…
Make Your Blog Catch on Social Media with Pleasing Plug-Ins A blog is particularly useful in publishing content that helps you engage with customers online. Used by entrepreneurs who want to make their mark in social media, a blog is a good way to reach your fans. Share content about industry news, educational advice, interviews,…
Catching Attention with Online Display Ads You’re browsing the Internet, looking for how-to articles on de-clogging the toilet and new recipes to try out for today’s dinner. Suddenly, you see an animated ad on top of the web page you’re currently browsing. It’s about getting tickets for a trip to the exotic tropical islands of…
How Google Analytics can Improve Your Conversion Rates Go beyond counting page-views and visitors with the Conversion Suite in Google Analytics. This application will help you observe how your online marketing efforts come together to drive more traffic to your website. Find out whether enough people download, share and engage with your content. Understand what…