The Importance of Training Executives for Social Media Social media is the catchphrase these days. Your younger siblings are into it, the store next door is planning a campaign, while your competition across town already has Facebook and Twitter pages. You therefore issued orders for your executives to launch social networking campaigns. A month into…
How to Tweet, be Seen and be Followed by Thousands You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet? Weekends, by far, are the best days. Log onto Twitter and tweet your…
How to Use Effective Push Notifications for Mobile Marketing You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not? Push notifications allow a downloaded application to provide users with messages being ‘pushed’ to their phones from the server. So, what does it matter…
If you’re given a choice between reading a long article and viewing a beautiful picture with a short text, what would you choose? It would be the picture, of course. Did you know that*: 90% of information transmitted to the brain is visual, and visual are processed 60,000 times faster than text; 40% of people…
Connect with Your Audience with Audio and Video Podcasts Speaking is the most basic form of communication. When we hear someone talk, we automatically want to listen. People who have the gift of gab are able to speak readily, eloquently, and fluently to persuade everyone. This partly influenced the invention of the radio, which can…
In a showdown between SEO and content, which will emerge as the winner? SEO, or search engine optimization, increases websites’ rankings in major search engines like Google and Bing. There are many kinds of search results, from images and videos, to news and books. Improving your website visibility through organic search results enables Internet users…
How to Use StumbleUpon for Content Marketing StumbleUpon is a social bookmarking site that allows users to discover websites catering to their personal interests. This program has attracted more than 20 million users since its launch in 2001, longer than social networks have been around. Users flock to this site to discover websites they haven’t…
Fishing for Customers? Try Outbrain, One of the Leading Consumer Web Sources You have great content published on your blog. You spent hours writing articles, fine-tuning each one until every word sounds right and fun to read. All your customers have been tapped to follow your blog for updates. They sometimes post comments, yes, but…
Driving More Traffic to Your Site with Guest Blogging You’ve written fine articles on your blog. Suddenly, someone emailed you about posting your articles in other websites. You’re torn between keeping your content on your domain and letting it be published somewhere else. What would you do? Guest blogging is a method used to drive…
Neil Patel’s Guide to Successful Blogging When you ask people nowadays what social networking is, they would immediately point out creating status updates, likes and comments in Facebook, as well as 140 characters in Twitter. Every minute, users send over 100,000 tweets and share 684,478 pieces of Facebook content. Tumblr is also going strong with…