How Google Analytics Helps Drive More Site Traffic Google Analytics (GA) does not only study how visitors come to your website; this web analytics software also helps entrepreneurs improve their website to encourage customer engagement. It records what visitors do when they visit your website. Do they go away after a mere 20 seconds…
How Other Companies can Benefit from Successful NGO Campaigns Non-governmental organizations (NGOs) and charity groups may be different from businesses in their core level, but the two groups are the same when it comes to social media. Their social media goals are no different from each other. Both of them seek to connect with their…
How Online Customer Service is Good for Your Business You’ve successfully created social media pages and attracted a lot of followers. One day, you signed in and saw some inquiries from a customer about a faulty product. As you do not know what to do, you ignored the questions and turned to the contact center…
A Guide to Ensuring and Maintaining Social Networking Success Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated sporadically and comments are left unanswered until much later. Online campaigns have failed and you don’t know what went wrong when other companies have made…
How a Brand can Gain Popularity and Earn More Customers on the Web Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain…
Pages to Track and Study with Google Analytics and Other Web Analytic Programs You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze,…
How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers and web developers about creating two new pages. These pages will be compared against each other to find out which will…
How to Create a Google Analytics Account Analytics can help businesses measure the return on their social media investments. It will be difficult for entrepreneurs to measure the presence and growth of website traffic without any website analytics application. If you cannot precisely determine the effectiveness of your web marketing campaigns, your business might fail…
Online and Mobile Marketing Tips for Teen-Targeted Businesses The teens will soon become the future buyers. How do they behave online? Are they any different from the usual Internet user who’s more active on weekends? For American teens, it is important to remain connected almost 24 hours a day, 7 days a week. According to…
How the Advancements of Technology is Changing the Way We Communicate Times fly by, indeed. Before the 1960s, the images we used to see in television were black and white. There were more newspapers, pamphlets, magazines and other print materials where businesses advertise their products and services. The radio was popular back then: news, dramas,…