How online reviews, whether good or bad, make customers sit up and notice Customers use reviews to help them find a business where they can find good-quality merchandise and fine service. They scour review sites like Yelp! and Angie’s List for establishments with many positive reviews. Once they find one with a long list of…
…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35%…
How to Make Videos Popular Among Your Target Audience A video with a story that engages the viewers’ interest retains more attention. Stories that intrigue, shock, amuse or horrify stick more to the memory than videos with bland beginnings and dramatic endings. This is because the first 10 to 15 seconds are most vital to…
How to Capture Readers with Well-Written Marketing Content You want to attract new customers to your business. Before you can do that, you need to make them curious enough to ask more questions about your merchandise. How do you do that? According to John Jantsch, content marketing has to have three characteristics to get and…
The Importance of Voice in Writing When we write, it is essential to establish a clear voice that will make our content compelling to read. Content becomes boring and tiresome to read when we don’t make the opening sentence catchy enough. An introduction that starts with a nondescript scene can make readers nod off and…
How Entrepreneurs can Start on Online Business Campaigns As the Internet grows older, new applications pop up. Websites and search engines came first, and then the social networks started appearing and attracting users from almost every part of the world. Before social media, businesses can put up a well-designed website and tweak it now and…
Launch a campaign with a tracking application to measure your growth. If you don’t have one, you cannot gauge your social reach. It shows what type of posts work best for your brand and helps you think of topics that will get attention. Use social media monitoring tools (SMM) to find out how your campaigns…
How Videos Make or Break it in the Attention Scale You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know what to do. You’ve done your best to ensure that the videos are of the highest quality, but…
How Social Media can Help Your Business Earn More Profit Making money with your social media campaigns takes much time and effort. It takes time to connect to customers and make them interested to buy what you’re offering. People are more empowered to make buying decisions these days, due to the abundance of information present…
“For it [social media] truly to be successful, a concerted effort and commitment to its success is a necessity.” – Eric Richard, Social Media Expert Getting into social media is not as easy as A-B-C. You may have free access to tools to create social networking pages, but it takes time, effort and patience to…