“For it [social media] truly to be successful, a concerted effort and commitment to its success is a necessity.” – Eric Richard, Social Media Expert Getting into social media is not as easy as A-B-C. You may have free access to tools to create social networking pages, but it takes time, effort and patience to…
How contests can encourage customer engagement with your company Contests make customers engage more with your business. They bolster your company’s web presence and promote your brand, at the same time. It is also an opportunity to get more people interested in buying your merchandise. Excited in trying out an online game for your business?…
Colors can make a store or website look more lively and attractive. If you have an overly plain website that does not suit your business, then consider reinventing the colors. Colors are useful in every marketing endeavor. Ever since we were babies and little tots toddling around, we have always been fascinated with the reds,…
“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”…
How peer influence is much more effective than relying on well-known influencers for business marketing Word-of-mouth marketing is still the most popular and useful way to successfully market your business. Many entrepreneurs rely on influencers with a huge social clout to post professional or fun tweets and status updates about their merchandise. These people usually…
How reviews can entice customers to spend their hard-earned money on your products and services You’re browsing the Net for restaurants to dine in with your date. As you look at the websites of several well-known dining establishments, you’re more confused than ever which to choose. All of them have a tasty-sounding menu with pictures…
You have a small business and you’re interested in widening your reach and attracting more customers. Study what you’re getting into before launching and investing on a sales or marketing campaign. If you’re not equipped with enough knowledge, your strategy might backfire on you and turn you against trying for it again. This is the…
How to turn your complaining customers to loyal customers for life When we see a customer’s thunderous expression and aggressive stance, we turn our heads from left to right looking for a way out. Since dealing with complaints can be stressful, some businesspersons avoid answering a complaint and hoping it will go away. That approach,…
How users must be critical of what they read before they believe it. With social media, there’s a 50/50 percent chance of false news appearing on your feed. Well-known people sometimes turn up dead on the web when they’re alive and well in reality. Due to the shock factor this type of news generates, users…
Advantages and Disadvantages of Social Media as a News Channel Social media is a vessel of information for everybody. It is updated everyday with new data from regular users who drop in to share news they’ve heard, events they’ve experienced and, most especially, scoops on the latest hot topics. Users passionate about social media strive…